¿Qué hace una agencia de medios hoy?

Tradicionalmente, una agencia de marketing digital México planifica estratégicamente dónde y cuándo debería aparecer su mensaje publicitario y de marketing. La agencia, idealmente, le ayuda a comprar el espacio y pone su mensaje en él.

Hoy en día, las agencias de medios han evolucionado más allá de esa definición y se han transformado en “agencias de comunicación”, lo que significa que hacen mucho más que simplemente decirle dónde colocar su mensaje o cuándo. Debido a que los consumidores han cambiado la manera en que los profesionales de marketing planean sus estrategias y han adaptado tantos nuevos canales, principalmente debido a los avances en digital, las agencias deben tener múltiples eficiencias, incluida la planificación estratégica, el poder de compra, el músculo de las redes sociales, el desarrollo de contenido y los medios móviles Versatilidad y más.

Con digital, las líneas no se han borrado, se han borrado automáticamente. Las agencias de medios en todo el mundo están adquiriendo, contratando, alquilando rápidamente: talentos o agencias de creación de contenido para convertirse en un proveedor de soluciones completas para sus clientes. Esa es la naturaleza de la forma en que el uso y la dependencia actuales de los consumidores de los canales de comunicación con enfoque digital han cambiado la forma en que se comportan las agencias de planificación de medios en el ecosistema. No puedes poner tu cabeza en la arena (y hay mucha por aquí) y quedarte en un silo.

No nos fijamos en lo digital de forma aislada, ya que lo digital forma parte de la vida cotidiana y ya no se puede ver (como se suele hacer en esta región) como un “canal de paso”. Las agencias de hoy brindan consultoría estratégica y ejecución sobre la mejor manera de aprovechar lo digital para la comunicación de una marca; cómo optimizar los puntos de contacto digitales, desarrollar planes de participación estratégica en todos los medios, observar nuevas áreas como redes sociales, búsqueda, virus, dispositivos móviles y web 3.0 para una verdadera integración. Las soluciones de medios de hoy incluyen un enfoque de 360 ??° donde los clientes reciben conocimientos, experiencia y producto final, incluido el desarrollo, diseño, programación y contenido completo.

Pero no se puede olvidar que la vida en una agencia de medios no es todo ceros y unos. En línea y los dispositivos móviles no lo son todo, y al menos aquí en el Medio Oriente, la televisión sigue siendo la regla del dominio. Y ninguna primavera árabe va a cambiar eso, facebook o no facebook. Al final del día, en el mes de Ramadán, el sofá y la televisión son las zonas calientes de la casa. Por lo tanto, aún es clave comprender los canales de medios tradicionales (televisión, radio, periódicos, revistas, actividades al aire libre) y poder decirle al cliente cómo, dónde, por qué y cuándo debe continuar su mensaje.

En primer lugar, las agencias de medios deben comprender las necesidades comerciales de sus clientes, comprender la dinámica del mercado y poder enfocar el mensaje a los consumidores a través de los canales que mejor se relacionan con la audiencia objetivo. Más allá de eso, las agencias de medios brindan eficiencia a sus clientes a través de la planificación de medios y los puntos de negociación, ya que tienen la experiencia específica, el apalancamiento de volumen y, en teoría, ofrecen economías de escala y reducen el costo de transacción por reserva de medios. Eso es lo básico.

Hoy, las agencias de medios lo ayudarán a planificar cómo juega en el espacio de las redes sociales, lo ayudarán a comercializar su marca en las páginas del motor de búsqueda (SEM), pondrán su mensaje dentro de taxis, organizarán eventos, harán envíos por correo a sus puertas. , envíe correos electrónicos, escriba en el cielo o en la playa, haga un blog, publique en Facebook, administre su sitio web, coloque chicas guapas con folletos en un centro comercial y casi cualquier otra forma en que pueda pensar en comunicarse.

Que hace un consultor de marketing

El marketing digital es un término general que se usa para describir varias formas de marketing que se realizan en línea.

Esto incluye, entre otros, Diseño y Desarrollo Web, Geofencing, optimización de motores de búsqueda (también conocido como SEO) y Medios de pago como Google Adwords, publicidad en Facebook / Instagram y publicidad en video (YouTube).

El marketing digital les permite a las empresas aprovechar diferentes canales en línea para dirigirse mejor a sus clientes y posibles clientes. Reúne todas las últimas herramientas de marketing, tecnología y tendencias, y las utiliza para ayudar a las empresas de todas las formas y tamaños a llegar de manera efectiva a sus clientes y posibles clientes.
Cada canal está diseñado para diferentes audiencias y ofrece varios métodos de focalización.

Por ejemplo, la publicidad en Facebook proporciona la capacidad de dirigirse a personas por demografía, psicografía y comportamientos de navegación en línea. Esencialmente funciona bien para generar conciencia (el usuario nunca supo que esto existía pero podría estar interesado), el interés (el usuario puede haber sabido que existía pero ahora estoy interesado), e incluso el deseo de un producto o servicio. Esto es parte del embudo de marketing.

Google AdWords, por otro lado, puede usarse para encontrar clientes potenciales que buscan comprar AHORA en forma activa en función de sus consultas de búsqueda (búsqueda y publicidad de compras) o simplemente para generar conciencia e interés (anuncios gráficos y de video).

La realidad es que gracias a la nueva tecnología, las personas ahora pasan más tiempo en línea que nunca, si eres una empresa que quiere aprovechar esta nueva clase de publicidad puedes buscar la tutoría de un consultor de marketing para ampliar tu alcance tomando en cuenta que una persona promedio pasa el doble de tiempo en línea que hace 12 años, lo que significa que la forma en que las personas compran productos y servicios ha cambiado. El hecho es que el marketing offline no es tan efectivo como lo fue antes, por lo que el marketing digital se ha convertido en una opción tan popular para muchas marcas.

El marketing efectivo consiste en conectarse con su audiencia en el momento y lugar correctos, hoy que está en línea.

Aproximadamente una cuarta parte de los adultos estadounidenses dicen que están casi constantemente “en línea”.

En general, el 77% de los estadounidenses se conectan a diario a diario. Esa cifra incluye el 26% que se conecta en línea casi constantemente, así como el 43% que dice que se conecta en línea varias veces al día y el 8% que se conecta en línea aproximadamente once al día. Un 11% se conecta en línea varias veces a la semana o menos, mientras que el 11% de los adultos dice que no usa Internet en absoluto.

Get customers with electronic media

If you have a company and you need to increase your profits (who does not) make use of technology if you do not have it create a web page and social networks if you are not good at this, hire an agency. However before starting choose the service you want to promote well, for example, if you are a dentist choose a service to start, as the teeth whitening in Tijuana and focus on it only, so you can better control your strategy and see if you got the desired result. You need your potential clients to find you quickly when they look for you, so you have to remedy them now! Four tips to start: optimize your SEO on-page for the name of your company and its products (in headlines, descriptions, headers), optimize your social profiles, try to get mentions in other sites and check your profile in Google My Business.
All your competition surpasses you in Google. Being the first one is not always possible … but you need at least to be in a competitive place. If you fail to appear on the front page for the terms that interest you, perhaps the time has come to resort to the SEM.

To err is human … but when it comes to the digital marketing of your brand, it can also be expensive. The important thing is not to be infallible, but to detect in time when you have made a mistake and to correct the course before it is too late. How? To begin, you can take a look at these signs that warn you that you need to improve your marketing.

You do not follow a documented marketing strategy. Are you doing marketing based on what seems most appropriate at all times? If so, you have much to gain by stopping to develop a quarterly or annual plan and establishing a series of regular checks to see if you are achieving your goals. I guarantee you that way you will be much more effective.

Creativity, The Key To Marketing

Advertisers believe that creative ideas are an accelerator of any kind of business even for dentists in Tijuana. That recognizes more than 75% of the respondents contacted for the report Advertisers and Creative’s talking about Business. This report has been recently published and it analyzes the details of the relationship between the first in order to make the business grow and, with it, the benefits.
In an age of abundance and competition, being identified in the market is one of the biggest challenges that companies have. In a society, increasingly modeled by digital development, capturing attention is key. Digitization multiplied exponentially the number of channels that connected companies with their consumers and fragmented audiences. In this environment, companies have to resort to creative ideas to stand out from their competitors and be identified by their clients.
Traditionally, companies have collaborated with advertising agencies, providing them with appropriate messages to promote their products and services. Now, in a more complex environment, this collaboration must not only be maintained but, if possible, be closer; integrating creativity into the global business strategy and fostering the existence of a creative culture within companies.
But this goes to consolidate the relationship between companies and creatives, as can be seen from the fact that 32.1% of the advertisers surveyed claim their creative agencies more knowledge of the business, while 26.6% of the agencies put the emphasis in the need to improve the relationship between both.
Paradoxically, those who are responsible for appearing positively the benefit line of the profit and loss account usually stay out of marketing decisions. Some decisions in which the creative aspects are critical and that are crucial to achieve the identification of the public and the generation of business. According to the aforementioned survey, when it comes to approving the ideas or campaigns proposed by the creatives, in 56.8% of cases it is the marketing or communication director who is ultimately responsible for the decision and 39.5% are the CEO
The lack of involvement of the main executives in matters so linked to profitability and the future of the company is due, the study notes, to the lack of specific training on their part in the field of communication. This makes them ignore this discipline in favor of others more linked to the operational and financial aspects, which are closer to them.
Precisely, the approach to the managers of the companies communication and creativity is one of the roles before the marketing directors and creatives. The study emphasizes that when working to make communication more effective, it is essential to strengthen relations between advertisers and agencies.

In this sense, it is pertinent to abandon the “client-supplier” relationships and generate a different framework for collaboration. According to the directive of Vodafone Spain, we must abandon the term agency and use the partner. “This relationship of partners is a matter of two and is based on something very simple: deep respect for the experience of the other, mutual empathy and a common goal.”

Achieve success with the help of your email marketing

Email marketing has already been consolidated in the world of marketing as one of the most effective and reliable tools for communication with potential customers, well used can be the first option in your industry as Via Dental for Dental Implants in Tijuana.

This tool has the great ability to give companies the assurance of achieving excellent results in the campaigns they make since it enjoys an optimal differential between investment and profit.

Another of the primary qualities of the mailing is the total independence that gives to the companies of third parties since they will have the full control of all the actions that they carry out. This does not happen, for example, in the case of social networks, since we can not always access all the information we could obtain by not having total control of the platform.

According to experts, almost 60 percent of professionals in the sector say that email marketing is the safest and most effective communication channel to obtain the sale of a product or service. They also believe that during 2018 it will continue to be one of the leading marketing platforms.

Among the aspects of mail marketing that must be highlighted we find in the first place that, when carrying out a campaign through this medium, we will have the possibility to be much more effective and the ability to overcome the levels of openness thanks to the segmentation, an of the best strategies to achieve the goals set beforehand.

It may seem more comfortable, but many companies fall into the big mistake of sending their emails in bulk to their entire database with the thought that the more people your message reaches, the more significant impact your product will generate. This is not so, and we must discard this thought of the Culture of mail marketing because thanks to segmentation we will exponentially increase our results and we will arrive more concretely at the end user, clearly differentiating us from the standard spam mail.

It is also important to highlight the significant improvement that this medium has had in recent years. At present we can count on a wide range of types of emails thanks to the great versatility offered by the different mass mailing platforms.

How to choose the ideal floor for your house

One of the most important decisions to move to Baja Rosarito Realty for property for sale in Baja or build a house is the floor, it is something that is not changed every year, so it must be durable, resistant and a color and style that combine with all the decoration. And, although there are endless options in the market, not all of them fit well in the different spaces. Learn to choose the best one.

 

First thing’s first

 

Before you run out to find your flat, answer these questions:

 

How many people will live at home? Will you have pets? It is not the same that you spend alone in slippers to be the entrance area of ​​the 800 thousand people that you invite to your parties.

Is it for indoor or outdoor? Exposure to moisture is not the same inside as outside, you need to consider certain protections to make it last longer.

How easy is it to clean? Do not become a Cinderella on your floor. There are very good options that do not take more than 10 minutes.

 

Basic characteristics of all floors

 

Durability

Resistant to bumps, dents and scratches

Low maintenance

Anti-skid

Easy cleaning

Choose the best

 

Marble or quarry

Ideal for: bathroom, dining room, living room and there are some types for outdoor.

Durability: it is a stone that, well sealed, lasts for years in perfect conditions, but if any part is damaged, it is easy to repair or change it.

Cleaning: simple, wash with soap and carve.

Maintenance: must be polished every two years to be as good as new.

Beware of: oils and fats, as they can stain it and it is very difficult to remove.

 

It suits you if: you want the space to look elegant.

Disadvantage: it is very cold, so it is not recommended in spaces where you want to generate a warm atmosphere.

 

Porcelain

Ideal for: areas of high traffic, such as the entrance and the kitchen. If it is for outdoor, look for one of rough use.

Durability: it does not break easily because it is made with resins and marble powder.

Cleaning: simple, wash only with water, as abrasives and sponges can scratch the material.

Maintenance: does not require constant, it is resistant to stains.

Beware of: use in bathrooms, it is very likely that you slip out of bathing, you will need a good doily.

 

It suits you if: you are looking for new designs, with colors and drawings. There are a thousand options

 

Disadvantage: they are very slippery, especially when wet. It can not be installed by anyone, since its irregular thickness makes the surface of the floor unevenly.

 

Ceramics

Ideal for: small and humid spaces, such as bathrooms and kitchens, as well as in halls and corridors.

Durability: medium, depends on its quality.

Cleaning: medium, it is necessary to clean it constantly with water and soap or with a floor cleaner.

Maintenance: does not require if it is cleaned constantly.

Beware of: dirt, as it stains easily.

 

It suits you if: you want to give a rustic and delicate touch to your space.

 

Disadvantage: they are delicate and if they break can not be repaired, you have to change the whole piece. If you do not choose the right one, they can wear out faster in places with a lot of people or with the weight of objects.

 

Laminate

 

Ideal for: rooms and bedrooms, because it is a warm material and little resistant to constant passage.

Durability: medium, in perfect condition last from 3 to 5 years.

Cleaning: medium, it is necessary to clean it constantly with a dry mop or with a vacuum cleaner. For a deeper cleaning use warm water, a cloth and a cleaner for laminate floors.

Maintenance: every 5 years you have to wax them, because they tend to scrape.

Beware of: the water, if it manages to penetrate between the edges, is unusable.

 

It suits you if: you want a cheaper option than wood, but with the same finish.

 

Disadvantage: as they are an imitation of the wood, you can see half fake. They are not easily repaired and if you install it all together, when one is spoiled you will need to change to-do.

 

Wood

Ideal for: studios, rooms and bedrooms, because it is a thermal material, also do not host bugs. It is ideal if you love to go barefoot!

Durability: high, giving it a good maintenance last for years.

Cleaning: simple, clean with water, two cotton cloths, one dry and one wet.

Maintenance: every year, special oils are used.

Beware of: wax and commercial silicones, as they clog the pore of the wood. Eye with the water.

 

It suits you if: you want your environments to look, feel and live more comfortable and welcoming. It is very important that you hire a professional in the field, as well as verify that the wood is certified.

 

Disadvantage: can be deadly (for wood) if water falls and do not dry immediately, because it can be completely useless. In case of humidity it is necessary to lift a part to let dry and breathe the wood, around 15 days, and then replace it.

 

How to choose the ideal floor for your house

One of the most important decisions to move to Baja Rosarito Realty for property for sale in Baja or build a house is the floor, it is something that is not changed every year, so it must be durable, resistant and a color and style that combine with all the decoration. And, although there are endless options in the market, not all of them fit well in the different spaces. Learn to choose the best one.

 

First thing’s first

 

Before you run out to find your flat, answer these questions:

 

How many people will live at home? Will you have pets? It is not the same that you spend alone in slippers to be the entrance area of ​​the 800 thousand people that you invite to your parties.

Is it for indoor or outdoor? Exposure to moisture is not the same inside as outside, you need to consider certain protections to make it last longer.

How easy is it to clean? Do not become a Cinderella on your floor. There are very good options that do not take more than 10 minutes.

 

Basic characteristics of all floors

 

Durability

Resistant to bumps, dents and scratches

Low maintenance

Anti-skid

Easy cleaning

Choose the best

 

Marble or quarry

Ideal for: bathroom, dining room, living room and there are some types for outdoor.

Durability: it is a stone that, well sealed, lasts for years in perfect conditions, but if any part is damaged, it is easy to repair or change it.

Cleaning: simple, wash with soap and carve.

Maintenance: must be polished every two years to be as good as new.

Beware of: oils and fats, as they can stain it and it is very difficult to remove.

 

It suits you if: you want the space to look elegant.

Disadvantage: it is very cold, so it is not recommended in spaces where you want to generate a warm atmosphere.

 

Porcelain

Ideal for: areas of high traffic, such as the entrance and the kitchen. If it is for outdoor, look for one of rough use.

Durability: it does not break easily because it is made with resins and marble powder.

Cleaning: simple, wash only with water, as abrasives and sponges can scratch the material.

Maintenance: does not require constant, it is resistant to stains.

Beware of: use in bathrooms, it is very likely that you slip out of bathing, you will need a good doily.

 

It suits you if: you are looking for new designs, with colors and drawings. There are a thousand options

 

Disadvantage: they are very slippery, especially when wet. It can not be installed by anyone, since its irregular thickness makes the surface of the floor unevenly.

 

Ceramics

Ideal for: small and humid spaces, such as bathrooms and kitchens, as well as in halls and corridors.

Durability: medium, depends on its quality.

Cleaning: medium, it is necessary to clean it constantly with water and soap or with a floor cleaner.

Maintenance: does not require if it is cleaned constantly.

Beware of: dirt, as it stains easily.

 

It suits you if: you want to give a rustic and delicate touch to your space.

 

Disadvantage: they are delicate and if they break can not be repaired, you have to change the whole piece. If you do not choose the right one, they can wear out faster in places with a lot of people or with the weight of objects.

 

Laminate

 

Ideal for: rooms and bedrooms, because it is a warm material and little resistant to constant passage.

Durability: medium, in perfect condition last from 3 to 5 years.

Cleaning: medium, it is necessary to clean it constantly with a dry mop or with a vacuum cleaner. For a deeper cleaning use warm water, a cloth and a cleaner for laminate floors.

Maintenance: every 5 years you have to wax them, because they tend to scrape.

Beware of: the water, if it manages to penetrate between the edges, is unusable.

 

It suits you if: you want a cheaper option than wood, but with the same finish.

 

Disadvantage: as they are an imitation of the wood, you can see half fake. They are not easily repaired and if you install it all together, when one is spoiled you will need to change to-do.

 

Wood

Ideal for: studios, rooms and bedrooms, because it is a thermal material, also do not host bugs. It is ideal if you love to go barefoot!

Durability: high, giving it a good maintenance last for years.

Cleaning: simple, clean with water, two cotton cloths, one dry and one wet.

Maintenance: every year, special oils are used.

Beware of: wax and commercial silicones, as they clog the pore of the wood. Eye with the water.

 

It suits you if: you want your environments to look, feel and live more comfortable and welcoming. It is very important that you hire a professional in the field, as well as verify that the wood is certified.

 

Disadvantage: can be deadly (for wood) if water falls and do not dry immediately, because it can be completely useless. In case of humidity it is necessary to lift a part to let dry and breathe the wood, around 15 days, and then replace it.

 

Blogs De Marketing En Redes Sociales Que Debes Leer

Las redes sociales están en constante cambio, actualización y desarrollo. Continúa cambiando la forma en que recibimos información y está revolucionando la forma en que trabajamos. Hay una cantidad abundante de información en el ciberespacio sobre las redes sociales, pero la pregunta sigue siendo: ¿dónde es el mejor lugar para buscar ayuda en las redes sociales? ¿Qué blogs son los mejores blogs de redes sociales? Si eres una persona muy asidua a leer artículos de blog deberían ser unos que no solo te ayuden a conocer cosas, sino también para informarte de cosas que quieras hacer en el futuro como la ortodoncia en Tijuana que estas proxima a hacerte.

Hay una amplia variedad de recursos para estar al día sobre las tendencias y el desarrollo de las redes sociales. La lista es larga y es más de lo que la mayoría de las personas tienen tiempo para leer o necesitan leer para permanecer en las redes sociales. Hemos reducido nuestra lista a un grupo de blogs que recomendamos para aquellos que deseen mantenerse al día con lo que está sucediendo en el marketing de las redes sociales sin hacer girar sus cabezas. Estos blogs se presentan sin ningún orden en particular e incluyen una combinación de blogs solo para redes sociales y blogs de negocios en general.

1. Examinador de redes sociales
Este blog tiene un gran contenido para introducir a los nuevos usuarios a todos los diferentes sitios de redes sociales. Social Media Examiner ayuda a mantenerse al tanto de las tendencias y las últimas noticias sobre cualquier cambio en los canales de las redes sociales.

2. Buffer Social
Soy un ávido fanático de la aplicación Buffer y la usamos religiosamente como parte de nuestro arsenal de herramientas de redes sociales. Y esta empresa practica lo que predican con su marketing de contenidos. Su blog está lleno de excelentes consejos, consejos útiles y estrategias para ayudar a cualquier empresa a tener éxito en el marketing de redes sociales.

3. Marketing Tech Blog
Este blog combina la tecnología en constante cambio y el mundo de las redes sociales. Aprenda cómo la tecnología y las redes sociales trabajan juntas para ser más efectivas en marketing.

Why may you need Search Engine Optimization?

If you have a website or blog and you want to attract targeted web traffic, then you need to have a search engine optimization (SEO) plan of KatRank SEO Agency. This article will take a look at some of the reasons that SEO is a must-have for website owners. A proper SEO plan means you can attract targeted customers, promote your business 24/7 and then measure the results. Once you have read this article you will never doubt the benefits of search engine optimization.

1. Targeted Traffic

One of the best benefits of search engine optimization is that you can attract targeted customers that are ready to buy. The fact that this is targeted traffic is the most important. No one would complain about a general increase in web traffic, but how much more valuable would that traffic be if it were targeted? If you sell WordPress themes and random traffic comes to your site, how much is that worth? Now, how about if your SEO plan got you to the top of Google for “WordPress Themes”? Then you not only have traffic, you have targeted visitors that have searched for your product. That is the beauty of SEO, you can attract the people who want what you have to offer!

2. Promotes Your Business 24/7

Would you like to wake up to find you made sales and money while you slept? Who wouldn’t? This is another great benefit of search engine optimization. When you have your website ranking in the search engines for your keywords of choice, they rank for those 24 hours a day, 7 days a week. You can’t find a salesperson that offers that kind of hours. When your site follows a proper SEO plan, it will produce leads and sales for you constantly. There are no overtime costs to worry about, no regular business hours either. Your site will be able to generate money for you at any hour of the day or night. It is equivalent to having a radio or TV spot run all day long.

3. Measurable Results

If you have ever done a marketing campaign that consisted of flyers or postcards etc… you know it is tough to measure your results. This is frustrating because then it is hard to figure out what your Return On Investment (ROI) is. There are no such problems with search engine optimization. You can easily monitor your web traffic and find out where it is coming from. You can also do your own Google searches and see where your website ranks for certain keywords. If you are getting targeted traffic from your search terms, then you know your campaign was a success.

Now that you have seen these three reasons there is no way you can deny the power of search engine optimization. You need to optimize your website so that you receive targeted traffic, promote your business 24/7 and track your results easily. The sooner you take on search engine optimization means the sooner you will reap the benefits!

A marketing plan with advancement

With the mind set on improving the profitability of the pharmacy, Asefarma has developed a marketing plan for pharmacies. This one establishes a calendar of campaigns that will help the owner to organize his own promotional plan, which will allow him to publicize his positioning from the outside to the counter and, in this way, to be able to attract the client through marketing input to throughout this first semester of the year.

Apharmacy with a strategic vision must seek differentiation and enhance those other elements that help to attract, retain and retain customers. For this, having a marketing plan is a good method, as it will bring dynamism to our health space through campaigns that will help to set growth targets in billing or rotation of a category and, therefore, the profitability while we cover satisfactorily the needs of our client. In all your projects your personal appearance and your presentation must be a point that you take into account, if you need it you can make cosmetic dentistry in tijuana, your teeth will appreciate it

In this sense, planning is essential and having said plan in writing so that the team is aware of it, avoiding “that the campaigns we offer in the pharmacy are not improvised”. And it is that improvisation “propitiates that the results will not be as good as if, on the contrary, the actions are planned beforehand and some objectives and a budget are established,” he points out.

Likewise, “it is positive, prepare the plan of campaigns and promotions in advance, at least for the first semester of the year, establishing the subject to be treated for months,” says Ruiz. “We must take into account seasonal changes, as well as the increase of certain consultations to the pharmacy at certain times, seeking to provide the ideal response that satisfies our patient, with the appropriate advice or product,” he says.

Employers and their work risk premium statement

The Mexican Association of Public Accountants invited all employers who are registered with Social Security to present their declaration of the work risk premium, since they have a limit of the last day of February, and no to present it, could be creditors to fines and sanctions.

“It is very important to get the necessary information in the IMSS, so that the statement is presented correctly, because this affects the determination of the quotas in the risk of work for what is the exercise from the month March,.

He indicated that there are five classes of work risks, construction companies, which have more risks in their operation, are class 5, and the other extreme, in class 1, are the administrative issues, law firms or lawyers, who are always in their offices like dentists in Tijuana are always paying attention to their clients.

He mentioned that in the case of not having had accidents, or these have not been closed administratively within the fiscal year, can reduce the risk premium for work, and thereby also decreases the contribution of social security in the payment to be made by part of the companies, hence the importance of presenting this obligation.

“We as a College of professionals always invite companies to do it correctly because part of what this entails is support and how the worker is covered, and if a worker has a Class 5 risk class, it must be recognized as such because from there come the compensation for them, “he said.

In this regard, he specified that each employee should be classified with the correct activity, according to the activities they carry out, so as not to affect workers with the corresponding compensation, as well as to avoid problems with the IMSS in matters of reclassification.

On the other hand, José  indicated that they are still offering training courses on the subject of the new version of the Digital Tax Receipt for Internet, as there are still a large number of professionals who still have doubts with this new form of billing.

Among the main doubts that have been expressed by the accountants are when a payment is considered in partialities or when it is a payment in a single exhibition and the moments of tax causation, among other questions that must be analyzed thoroughly so that they do not generate repercussions from the fiscal point of view.

What to Look for in Sourcing the Best Printing Packaging Companies

If you are a large organization with a real need to source a better printing packaging company for your retail products, then you have likely experienced bad service from your current commercial printing company. Every year organizations lose millions in revenue when their printing packaging companies create printing packaging errors such as wrong barcodes or incomplete product descriptions. Retailers also lose valuable relationships with department stores when printing packaging companies fail to meet a deadline thus leaving big box store shelves empty. When looking for the best printing packaging companies for retail products, these tips will help you transition away from mediocre printers to an ace company that can deliver on time, with flawless high quality.

The Best Packaging Printing Companies Deliver On Time

When looking to outsource tasks to another packaging printing company with the goal to eventually hand off all jobs, be sure to delve into their process for delivering on time. Go deep into the weeds and look at past jobs they have done from structural engineering for packaging, to product photography, proofing, and printing. You will also want to look at jobs where the product packaging was already created and housed overseas. For example, the best printing packaging companies outsource to China to save their customers money; if a packaging client is using plastic PET packaging or ribig gift boxes sourced from overseas, look at the process in getting the product packaged, shipped, and delivered to the destination. See what their process is for ensuring all deadlines are met and what types of quality control steps are taken to ensure this.

Look for Product Packaging Companies with Creative Teams

If you require product photography and graphics to enhance the appeal of your products and convey your brand’s identity, then make sure the packaging printing company has a staff of creatives. These are teams of product photographers, graphic designers, and packaging structural engineers. Avoid outsourcing work to packaging printing companies that take photos of items placed on tables only to be tweaked in Photoshop or some other form of editing software. These images look cheap and therefore they make your products look inferior next to competitor merchandise with crisp, modern high-quality packaging design.

Can the Packaging Printing Company Fulfill Special Requests for a Niche?

Creative printing packaging companies for retail goods don’t just create stunning boxes with clean imagery; they also take careful thought into the packaging materials to make sure everything about the presentation and production reflects the company’s mission and ethos. For example, sustainable packaging is a highly desired type of packaging for organizations that promote green living. In this case not only is the product packaging itself made with recycled materials, but manufactured under the canopy of a strategy that takes output, time, communication, and other fine points into account that play into a sustainable experience. Make sure your printing packaging company goes the extra mile in fulfilling your directions. Any company that runs by a mediocre book will likely reflect this in their overall quality.

Videos on YouTube as marketing strategies

It is said that a picture is worth more than a thousand words, but the truth is that a video can multiply the chances of a message reaching users more clearly than a text and a specific photograph. Among many ways to make a video, those that are animated have an additional plus for the type of editing, typography and good graphic representation.

The data does not fail at all. It is said that by 2019 the video will have up to 80% of all traffic, compared to 67% in 2014. So for this simple reason, you must choose to make a high-quality animated video to increase the chances of specifying sales. If you know little about the subject, then we will give you 3 keys so you know how to implement this digital marketing strategy in favor of your business or company, for example some clinics of weight loss surgery Tijuana have seen the success of the videos in their sales, because a video explaining the surgery or a recommendation video by a patient who already had the surgery is worth more than all the information you can give in writing.

The first seconds
All the content of the video must be really optimized, but it is essential that the first 15 seconds produce that spark that makes the user not separate and go to another publication. The video must have a good visual appearance, elegance when speaking, more images than text and above all quality information that goes to the point. The content that contributes an added value can satisfy the need of the person, at the same time as it clarifies the doubts and defines some trend of effective purchase.

Encourages the user to buy what they are seeing
An excellent animated video can help you finalize a purchase of your company or business. If you offer quality features and specifications, it does not take 45 seconds to explain something that could be explained in 15 and with some images, you can specify more than one purchase of the product or service you are offering. Focus on the needs of the user and how to do to satisfy them to the point of beating the competition.

Make sure the user shares the video
Last but not least we have that attractive animated video can be shared by the user on their social networks if we really observe that there is something special about it. To stand out from the heap is another key that must not be missing when executing a strategy like the one commented recently.

What to Expect To Your First Visit To The Dentist


A dentist in Tijuana will want to help patients in any way possible. They are working to make dental
procedures available for these patients. It all starts with an initial
inspection of the patient’s teeth. These dentists know how to cater to the
needs of all patients. The first visit will surely include a cleaning and
inspection of the teeth. That could identify any problems that the patient will
be facing in good time. The dentist is trained to help patients get better
looking teeth in no time flat at the clinic.

Schedule an
appointment and be on time for the visit. The staff will meet with a new
patient to learn more about them as is needed. Patients show some good progress
when they meet with the dentist. The cleaning will whisk away tartar or plaque
that has developed in time. Patients will feel better about their teeth in no
time flat too. That gets them prepared for the next step of their dental procedure
at the clinic.

Fillings or
braces can also be done at the clinic as is needed. The dentist wants to do
their part to see the work through to the end. These dental procedures are
completed to keep the patient healthy. Dental health is the primary goal of any
kind of procedure done at the clinic. The dentist is renowned for their skills
and helping the patient meet new treatment goals.

Dental
insurance can be used to pay for the upcoming procedures at the clinic. Obtain
dental insurance in advance and make good on any kind of requirement for
people. Dental clinics want to do their best to offer affordable treatment
options. Timely payments will help patients recover from various issues. That
will also keep the clinic in business and ready to help these new patients in
time.

Why does not my marketing influencer campaign work?

If you do not know what an influencer is, you must be living in a cave, everyone knows it is an influencer and the importance they have in companies today. With the rise of this type of marketing strategies in recent years, it is not surprising that more and more companies want on their side large public figures, experts in specific market niches or ‘native’ influencers of the digital environment. that they can serve as ambassadors of a product or service, thus avoiding the rejection of entry that many consumers have before the traditional advertising formats.

Influencer marketing campaigns have, therefore, become necessary for most organizations (especially those dedicated to mass consumption, such as food, fashion or entertainment) they could work for even a dentist in Tijuana Mexico. But, although there are notorious success stories, these bets do not always go well. And it is that, the enormous payments that have to be made to obtain the influencer may not be translated neither in sales, nor in attracting prospects or even in a brand recognition.

What could have failed?, We could ask ourselves when we face the failure of one of these campaigns, after having chosen an influencer that we thought was perfect, with millions of followers in social networks. As in everything in life, the answer to that question can not be absolute, but there are some factors that tend to be repeated:

The wrong influencer
Many brands tend to be influenced by influencers with thousands or millions of followers, believing that in this way they will obtain more repercussion than with a much more restrained profile. However, the popular saying, the important thing is not quantity but quality. Do the followers of this influencer correspond to our potential audience? Does this influencer have real capacity to guide the consumption habits of his fans? What relationship does this influencer have with other people of the same level who can help us maximize the reach of the campaign among the community?

instagram influencers

In fact, some experts have already begun to rethink the strategy of influencer marketing to go towards models of microinfluencers: people who treasure far fewer fans, but whose communities of followers are extremely faithful, with a real capacity to inculcate changes in consumption and a high participation rate.

Inadequate image
Even though we have chosen the influence influencer perfectly among our audience of greatest interest, it is possible that the choice is unsuccessful. Many brands tend to bet on these marketing models thinking that they are the panacea to increase their sales thanks to the pull of the profiles they hire, but they forget that the image of their own company is not aligned with the personality or capabilities of the company. influencer in question.

Think of a traditional food brand that, in order to enter a segment of young consumption, hires a perfect influencer for that segment of the population. The strategy looks good, but if the product is still intended for other generations and the rest of the pillars of corporate branding are aimed at older people, little or nothing can be done by the influencer.

Wrong social network
Just as we must be aware of the social channels that can boost our brand, we must look at the social networks in which our influencers are stronger. Not in vain, if our product is very visual and our person chosen for the campaign is strong on Twitter, we have a problem, because in that case would go through other platforms like Instagram or YouTube.

Lack of promotion
In many other cases, the chronicle of an announced failure is materialized by the lack of support for the content that our influencer makes. For many companies, hiring a quality character to promote our brand is already a very important economic sacrifice, but we must not forget that the organic reach that our ‘corporate’ publications will have is less than that of a neutral content.

Why 3D Mapping Will Make Your Staged Event Unforgettable

Imagine you are entering a convention center to witness a product launch show. You anticipate a long, drawn out dull speech and head-splitting white fluorescent lights. But instead you hear the tranquil sound of waves crashing against rocks. Curious, you enter the auditorium and a refreshing sea breeze with the sound of seagulls greets you, and opens your senses to high alert. You look around the room and you are surrounded by ocean; the waves are crashing against one wall, and palms are blowing in the breeze on another. Now the convention feels like a serene escape to a tropical paradise, and once you find your seat you will be sitting on its edge in great anticipation waiting to see how the new jet ski line fits into the amazing 3D mapping environment you sit immersed in.

What is 3D Mapping?

3D Mapping, also known as projection mapping, utilizes technology to project images onto a surface. 3D mapping projects can be as simple as an indoor stage design for a Bar Mitzvah, or as complex as casting timed moving images on buildings and landscapes with light shows. Events that utilize 3D mapping projection technology do so to escape having to use flat screen projecting. There are a number of reasons why you will want to find a top stage design company offering 3D mapping for big events, and here are a few to get your creative juices flowing.

3D Mapping Creates Interactive Environments

Multiple studies show that when a consumer feels like they are part of a product’s story, the conversion rate into a paying customer is significantly higher. After all, this is the closest thing to the “try it before you buy it” experience. And when you have an audience at your stage with the media present and cameras rolling, make the most of your opportunity and use projection technology like 3D mapping to take them out of their seats, and into your product’s natural environment.

3D Mapping Breathes Life Into Ordinary Objects

Imagine the speaker is interviewing some industry gurus on a sofa, and suddenly the sofa comes to life. It might become a monster, or a beating heart, and a bird in flight. In his 1997 Earthling tour, David Bowie stunned audience members with the 3d mapping technology that brought egg-shaped objects to life; self-images of the artist with contorted features that engaged with the music, and the performer. Whether you are planning a product release, a fashion show, or a corporate event, 3D mapping can add an artistic and theatrical element to your stage design that will likely rival anything your audience has ever seen.

3D Mapping Inspires People

Events that use 3D mapping projection technology create an abundance of inspiration. Imagine the speaker’s shadow coming to life and engaging with the product while he continues speaking as if nothing is out of the ordinary. Imagine a giant wave coming, and the shadow hits the jet ski into high gear, charges the wave at an angle, and catches air coming down with a big splash. The audience will see the product’s power and appeal, and they will likely be inspired to dash to the kiosk and order one.