Blogs De Marketing En Redes Sociales Que Debes Leer

Las redes sociales están en constante cambio, actualización y desarrollo. Continúa cambiando la forma en que recibimos información y está revolucionando la forma en que trabajamos. Hay una cantidad abundante de información en el ciberespacio sobre las redes sociales, pero la pregunta sigue siendo: ¿dónde es el mejor lugar para buscar ayuda en las redes sociales? ¿Qué blogs son los mejores blogs de redes sociales? Si eres una persona muy asidua a leer artículos de blog deberían ser unos que no solo te ayuden a conocer cosas, sino también para informarte de cosas que quieras hacer en el futuro como la ortodoncia en Tijuana que estas proxima a hacerte.

Hay una amplia variedad de recursos para estar al día sobre las tendencias y el desarrollo de las redes sociales. La lista es larga y es más de lo que la mayoría de las personas tienen tiempo para leer o necesitan leer para permanecer en las redes sociales. Hemos reducido nuestra lista a un grupo de blogs que recomendamos para aquellos que deseen mantenerse al día con lo que está sucediendo en el marketing de las redes sociales sin hacer girar sus cabezas. Estos blogs se presentan sin ningún orden en particular e incluyen una combinación de blogs solo para redes sociales y blogs de negocios en general.

1. Examinador de redes sociales
Este blog tiene un gran contenido para introducir a los nuevos usuarios a todos los diferentes sitios de redes sociales. Social Media Examiner ayuda a mantenerse al tanto de las tendencias y las últimas noticias sobre cualquier cambio en los canales de las redes sociales.

2. Buffer Social
Soy un ávido fanático de la aplicación Buffer y la usamos religiosamente como parte de nuestro arsenal de herramientas de redes sociales. Y esta empresa practica lo que predican con su marketing de contenidos. Su blog está lleno de excelentes consejos, consejos útiles y estrategias para ayudar a cualquier empresa a tener éxito en el marketing de redes sociales.

3. Marketing Tech Blog
Este blog combina la tecnología en constante cambio y el mundo de las redes sociales. Aprenda cómo la tecnología y las redes sociales trabajan juntas para ser más efectivas en marketing.

Why may you need Search Engine Optimization?

If you have a website or blog and you want to attract targeted web traffic, then you need to have a search engine optimization (SEO) plan of KatRank SEO Agency. This article will take a look at some of the reasons that SEO is a must-have for website owners. A proper SEO plan means you can attract targeted customers, promote your business 24/7 and then measure the results. Once you have read this article you will never doubt the benefits of search engine optimization.

1. Targeted Traffic

One of the best benefits of search engine optimization is that you can attract targeted customers that are ready to buy. The fact that this is targeted traffic is the most important. No one would complain about a general increase in web traffic, but how much more valuable would that traffic be if it were targeted? If you sell WordPress themes and random traffic comes to your site, how much is that worth? Now, how about if your SEO plan got you to the top of Google for “WordPress Themes”? Then you not only have traffic, you have targeted visitors that have searched for your product. That is the beauty of SEO, you can attract the people who want what you have to offer!

2. Promotes Your Business 24/7

Would you like to wake up to find you made sales and money while you slept? Who wouldn’t? This is another great benefit of search engine optimization. When you have your website ranking in the search engines for your keywords of choice, they rank for those 24 hours a day, 7 days a week. You can’t find a salesperson that offers that kind of hours. When your site follows a proper SEO plan, it will produce leads and sales for you constantly. There are no overtime costs to worry about, no regular business hours either. Your site will be able to generate money for you at any hour of the day or night. It is equivalent to having a radio or TV spot run all day long.

3. Measurable Results

If you have ever done a marketing campaign that consisted of flyers or postcards etc… you know it is tough to measure your results. This is frustrating because then it is hard to figure out what your Return On Investment (ROI) is. There are no such problems with search engine optimization. You can easily monitor your web traffic and find out where it is coming from. You can also do your own Google searches and see where your website ranks for certain keywords. If you are getting targeted traffic from your search terms, then you know your campaign was a success.

Now that you have seen these three reasons there is no way you can deny the power of search engine optimization. You need to optimize your website so that you receive targeted traffic, promote your business 24/7 and track your results easily. The sooner you take on search engine optimization means the sooner you will reap the benefits!

A marketing plan with advancement

With the mind set on improving the profitability of the pharmacy, Asefarma has developed a marketing plan for pharmacies. This one establishes a calendar of campaigns that will help the owner to organize his own promotional plan, which will allow him to publicize his positioning from the outside to the counter and, in this way, to be able to attract the client through marketing input to throughout this first semester of the year.

Apharmacy with a strategic vision must seek differentiation and enhance those other elements that help to attract, retain and retain customers. For this, having a marketing plan is a good method, as it will bring dynamism to our health space through campaigns that will help to set growth targets in billing or rotation of a category and, therefore, the profitability while we cover satisfactorily the needs of our client. In all your projects your personal appearance and your presentation must be a point that you take into account, if you need it you can make cosmetic dentistry in tijuana, your teeth will appreciate it

In this sense, planning is essential and having said plan in writing so that the team is aware of it, avoiding “that the campaigns we offer in the pharmacy are not improvised”. And it is that improvisation “propitiates that the results will not be as good as if, on the contrary, the actions are planned beforehand and some objectives and a budget are established,” he points out.

Likewise, “it is positive, prepare the plan of campaigns and promotions in advance, at least for the first semester of the year, establishing the subject to be treated for months,” says Ruiz. “We must take into account seasonal changes, as well as the increase of certain consultations to the pharmacy at certain times, seeking to provide the ideal response that satisfies our patient, with the appropriate advice or product,” he says.

Employers and their work risk premium statement

The Mexican Association of Public Accountants invited all employers who are registered with Social Security to present their declaration of the work risk premium, since they have a limit of the last day of February, and no to present it, could be creditors to fines and sanctions.

“It is very important to get the necessary information in the IMSS, so that the statement is presented correctly, because this affects the determination of the quotas in the risk of work for what is the exercise from the month March,.

He indicated that there are five classes of work risks, construction companies, which have more risks in their operation, are class 5, and the other extreme, in class 1, are the administrative issues, law firms or lawyers, who are always in their offices like dentists in Tijuana are always paying attention to their clients.

He mentioned that in the case of not having had accidents, or these have not been closed administratively within the fiscal year, can reduce the risk premium for work, and thereby also decreases the contribution of social security in the payment to be made by part of the companies, hence the importance of presenting this obligation.

“We as a College of professionals always invite companies to do it correctly because part of what this entails is support and how the worker is covered, and if a worker has a Class 5 risk class, it must be recognized as such because from there come the compensation for them, “he said.

In this regard, he specified that each employee should be classified with the correct activity, according to the activities they carry out, so as not to affect workers with the corresponding compensation, as well as to avoid problems with the IMSS in matters of reclassification.

On the other hand, José  indicated that they are still offering training courses on the subject of the new version of the Digital Tax Receipt for Internet, as there are still a large number of professionals who still have doubts with this new form of billing.

Among the main doubts that have been expressed by the accountants are when a payment is considered in partialities or when it is a payment in a single exhibition and the moments of tax causation, among other questions that must be analyzed thoroughly so that they do not generate repercussions from the fiscal point of view.

What to Look for in Sourcing the Best Printing Packaging Companies

If you are a large organization with a real need to source a better printing packaging company for your retail products, then you have likely experienced bad service from your current commercial printing company. Every year organizations lose millions in revenue when their printing packaging companies create printing packaging errors such as wrong barcodes or incomplete product descriptions. Retailers also lose valuable relationships with department stores when printing packaging companies fail to meet a deadline thus leaving big box store shelves empty. When looking for the best printing packaging companies for retail products, these tips will help you transition away from mediocre printers to an ace company that can deliver on time, with flawless high quality.

The Best Packaging Printing Companies Deliver On Time

When looking to outsource tasks to another packaging printing company with the goal to eventually hand off all jobs, be sure to delve into their process for delivering on time. Go deep into the weeds and look at past jobs they have done from structural engineering for packaging, to product photography, proofing, and printing. You will also want to look at jobs where the product packaging was already created and housed overseas. For example, the best printing packaging companies outsource to China to save their customers money; if a packaging client is using plastic PET packaging or ribig gift boxes sourced from overseas, look at the process in getting the product packaged, shipped, and delivered to the destination. See what their process is for ensuring all deadlines are met and what types of quality control steps are taken to ensure this.

Look for Product Packaging Companies with Creative Teams

If you require product photography and graphics to enhance the appeal of your products and convey your brand’s identity, then make sure the packaging printing company has a staff of creatives. These are teams of product photographers, graphic designers, and packaging structural engineers. Avoid outsourcing work to packaging printing companies that take photos of items placed on tables only to be tweaked in Photoshop or some other form of editing software. These images look cheap and therefore they make your products look inferior next to competitor merchandise with crisp, modern high-quality packaging design.

Can the Packaging Printing Company Fulfill Special Requests for a Niche?

Creative printing packaging companies for retail goods don’t just create stunning boxes with clean imagery; they also take careful thought into the packaging materials to make sure everything about the presentation and production reflects the company’s mission and ethos. For example, sustainable packaging is a highly desired type of packaging for organizations that promote green living. In this case not only is the product packaging itself made with recycled materials, but manufactured under the canopy of a strategy that takes output, time, communication, and other fine points into account that play into a sustainable experience. Make sure your printing packaging company goes the extra mile in fulfilling your directions. Any company that runs by a mediocre book will likely reflect this in their overall quality.

Videos on YouTube as marketing strategies

It is said that a picture is worth more than a thousand words, but the truth is that a video can multiply the chances of a message reaching users more clearly than a text and a specific photograph. Among many ways to make a video, those that are animated have an additional plus for the type of editing, typography and good graphic representation.

The data does not fail at all. It is said that by 2019 the video will have up to 80% of all traffic, compared to 67% in 2014. So for this simple reason, you must choose to make a high-quality animated video to increase the chances of specifying sales. If you know little about the subject, then we will give you 3 keys so you know how to implement this digital marketing strategy in favor of your business or company, for example some clinics of weight loss surgery Tijuana have seen the success of the videos in their sales, because a video explaining the surgery or a recommendation video by a patient who already had the surgery is worth more than all the information you can give in writing.

The first seconds
All the content of the video must be really optimized, but it is essential that the first 15 seconds produce that spark that makes the user not separate and go to another publication. The video must have a good visual appearance, elegance when speaking, more images than text and above all quality information that goes to the point. The content that contributes an added value can satisfy the need of the person, at the same time as it clarifies the doubts and defines some trend of effective purchase.

Encourages the user to buy what they are seeing
An excellent animated video can help you finalize a purchase of your company or business. If you offer quality features and specifications, it does not take 45 seconds to explain something that could be explained in 15 and with some images, you can specify more than one purchase of the product or service you are offering. Focus on the needs of the user and how to do to satisfy them to the point of beating the competition.

Make sure the user shares the video
Last but not least we have that attractive animated video can be shared by the user on their social networks if we really observe that there is something special about it. To stand out from the heap is another key that must not be missing when executing a strategy like the one commented recently.

What to Expect To Your First Visit To The Dentist

A dentist in Tijuana will want to help patients in any way possible. They are working to make dental
procedures available for these patients. It all starts with an initial
inspection of the patient’s teeth. These dentists know how to cater to the
needs of all patients. The first visit will surely include a cleaning and
inspection of the teeth. That could identify any problems that the patient will
be facing in good time. The dentist is trained to help patients get better
looking teeth in no time flat at the clinic.

Schedule an
appointment and be on time for the visit. The staff will meet with a new
patient to learn more about them as is needed. Patients show some good progress
when they meet with the dentist. The cleaning will whisk away tartar or plaque
that has developed in time. Patients will feel better about their teeth in no
time flat too. That gets them prepared for the next step of their dental procedure
at the clinic.

Fillings or
braces can also be done at the clinic as is needed. The dentist wants to do
their part to see the work through to the end. These dental procedures are
completed to keep the patient healthy. Dental health is the primary goal of any
kind of procedure done at the clinic. The dentist is renowned for their skills
and helping the patient meet new treatment goals.

insurance can be used to pay for the upcoming procedures at the clinic. Obtain
dental insurance in advance and make good on any kind of requirement for
people. Dental clinics want to do their best to offer affordable treatment
options. Timely payments will help patients recover from various issues. That
will also keep the clinic in business and ready to help these new patients in

Why does not my marketing influencer campaign work?

If you do not know what an influencer is, you must be living in a cave, everyone knows it is an influencer and the importance they have in companies today. With the rise of this type of marketing strategies in recent years, it is not surprising that more and more companies want on their side large public figures, experts in specific market niches or ‘native’ influencers of the digital environment. that they can serve as ambassadors of a product or service, thus avoiding the rejection of entry that many consumers have before the traditional advertising formats.

Influencer marketing campaigns have, therefore, become necessary for most organizations (especially those dedicated to mass consumption, such as food, fashion or entertainment) they could work for even a dentist in Tijuana Mexico. But, although there are notorious success stories, these bets do not always go well. And it is that, the enormous payments that have to be made to obtain the influencer may not be translated neither in sales, nor in attracting prospects or even in a brand recognition.

What could have failed?, We could ask ourselves when we face the failure of one of these campaigns, after having chosen an influencer that we thought was perfect, with millions of followers in social networks. As in everything in life, the answer to that question can not be absolute, but there are some factors that tend to be repeated:

The wrong influencer
Many brands tend to be influenced by influencers with thousands or millions of followers, believing that in this way they will obtain more repercussion than with a much more restrained profile. However, the popular saying, the important thing is not quantity but quality. Do the followers of this influencer correspond to our potential audience? Does this influencer have real capacity to guide the consumption habits of his fans? What relationship does this influencer have with other people of the same level who can help us maximize the reach of the campaign among the community?

instagram influencers

In fact, some experts have already begun to rethink the strategy of influencer marketing to go towards models of microinfluencers: people who treasure far fewer fans, but whose communities of followers are extremely faithful, with a real capacity to inculcate changes in consumption and a high participation rate.

Inadequate image
Even though we have chosen the influence influencer perfectly among our audience of greatest interest, it is possible that the choice is unsuccessful. Many brands tend to bet on these marketing models thinking that they are the panacea to increase their sales thanks to the pull of the profiles they hire, but they forget that the image of their own company is not aligned with the personality or capabilities of the company. influencer in question.

Think of a traditional food brand that, in order to enter a segment of young consumption, hires a perfect influencer for that segment of the population. The strategy looks good, but if the product is still intended for other generations and the rest of the pillars of corporate branding are aimed at older people, little or nothing can be done by the influencer.

Wrong social network
Just as we must be aware of the social channels that can boost our brand, we must look at the social networks in which our influencers are stronger. Not in vain, if our product is very visual and our person chosen for the campaign is strong on Twitter, we have a problem, because in that case would go through other platforms like Instagram or YouTube.

Lack of promotion
In many other cases, the chronicle of an announced failure is materialized by the lack of support for the content that our influencer makes. For many companies, hiring a quality character to promote our brand is already a very important economic sacrifice, but we must not forget that the organic reach that our ‘corporate’ publications will have is less than that of a neutral content.

Why 3D Mapping Will Make Your Staged Event Unforgettable

Imagine you are entering a convention center to witness a product launch show. You anticipate a long, drawn out dull speech and head-splitting white fluorescent lights. But instead you hear the tranquil sound of waves crashing against rocks. Curious, you enter the auditorium and a refreshing sea breeze with the sound of seagulls greets you, and opens your senses to high alert. You look around the room and you are surrounded by ocean; the waves are crashing against one wall, and palms are blowing in the breeze on another. Now the convention feels like a serene escape to a tropical paradise, and once you find your seat you will be sitting on its edge in great anticipation waiting to see how the new jet ski line fits into the amazing 3D mapping environment you sit immersed in.

What is 3D Mapping?

3D Mapping, also known as projection mapping, utilizes technology to project images onto a surface. 3D mapping projects can be as simple as an indoor stage design for a Bar Mitzvah, or as complex as casting timed moving images on buildings and landscapes with light shows. Events that utilize 3D mapping projection technology do so to escape having to use flat screen projecting. There are a number of reasons why you will want to find a top stage design company offering 3D mapping for big events, and here are a few to get your creative juices flowing.

3D Mapping Creates Interactive Environments

Multiple studies show that when a consumer feels like they are part of a product’s story, the conversion rate into a paying customer is significantly higher. After all, this is the closest thing to the “try it before you buy it” experience. And when you have an audience at your stage with the media present and cameras rolling, make the most of your opportunity and use projection technology like 3D mapping to take them out of their seats, and into your product’s natural environment.

3D Mapping Breathes Life Into Ordinary Objects

Imagine the speaker is interviewing some industry gurus on a sofa, and suddenly the sofa comes to life. It might become a monster, or a beating heart, and a bird in flight. In his 1997 Earthling tour, David Bowie stunned audience members with the 3d mapping technology that brought egg-shaped objects to life; self-images of the artist with contorted features that engaged with the music, and the performer. Whether you are planning a product release, a fashion show, or a corporate event, 3D mapping can add an artistic and theatrical element to your stage design that will likely rival anything your audience has ever seen.

3D Mapping Inspires People

Events that use 3D mapping projection technology create an abundance of inspiration. Imagine the speaker’s shadow coming to life and engaging with the product while he continues speaking as if nothing is out of the ordinary. Imagine a giant wave coming, and the shadow hits the jet ski into high gear, charges the wave at an angle, and catches air coming down with a big splash. The audience will see the product’s power and appeal, and they will likely be inspired to dash to the kiosk and order one.