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Tips For A Dentist To Increase His Patient Portfolio

One of the biggest challenges that dentists have is to be able to increase their patient portfolio to improve the profitability of their dental practice. This desire is more present in those dental offices that are barely having a presence within the dental sector since they want to have a stable position among their competitors. Nowadays, patients are more complicated because they want to feel free to choose the dentist in Tijuana they want or consider better and not feel, in a way, obliged to go to one in particular. For this reason, it is essential to find strategies that allow the dentist to generate in public the desire to go to the office he owns.

Knowing the market

Before betting on increasing the consumer portfolio, it is necessary to see the sector in which the dentist is developing you. If you already have a well-defined niche, you can choose to expand your options. This can be achieved by examining and researching potential prospects. To do this, it is necessary to understand the needs that these people have, to know if they can have their needs met when they come to the dental clinic. 

Communication

If the dentist wants to increase the number of patients, he must know how to develop communication strategies that allow you to be in contact with the public, mainly for people to understand the advantages that they will obtain when consuming the service that the dental office offers. This improves the authority the dentist has in the market because if a dentist understands his patients, he understands everything. Let’s remember that people want to be heard and taken into account, so this point is vital.

Design

One of the most attractive aspects of a dental clinic is definitely the visual image; for this reason, it is necessary to work on the plan that the clinic wants to transmit to the public. All models must always contain the theme or essence of the brand, this with the purpose that the patient can relate some color or typography with the brand. In this way, you can be present in the public’s mind and of the prospects.

Make publications more often

The fact that a dental clinic is consistent in terms of publications on social networks may generate in people the thought that they are really committed to publicizing the benefits obtained by consuming the services. In the same way, the public is aware of the new treatments or services that the brand is offering.

Improve customer service

If there is a commitment to improving the way patients are treated, the attention given to them mustn’t be neglected. Although many times it can be “heavy,” the growth of the company is for them and that everything must revolve around meeting their needs. 

Presence in social networks

Remember that many people use social networks, so it’s an excellent way for others to meet the dentist or clinic. Therefore, it is recommended that you use the media to be able to upload content related to the clinic. Similarly, it serves as a means of communication between the dentist and patients or potential prospects.

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Do You Want To Analyze Your Competition?

We know that one of the main factors for a company to improve its growth is due to competition. Those companies that do not understand the importance of their competitors tend to generate many problems regarding their growth. That is why it is so important always to analyze the competition because they will be a reflection of what we want to achieve or what we do not want.

To have a better notion about the strategies that other companies are implementing, it is essential to have tools that facilitate the collection of data. So here are some of the programs that will give you an advantage over your competition and a better perception of what they do.

SEMrush

It is one of the preferred tools of the people in charge of SEO and SEM. This is because SEMrush allows us to analyze the pages of our competitors, as well as to search for the domains, positioning, and advertising in which our competitors invest. Therefore, it is an ideal tool that will allow you to monitor keywords, such as the root canal in Tijuana, among others. The device also can control reputation, social networks, and display ads.

Boardfy

If we are talking about analyzing the prices of the competition, this tool is one of the best. It has earned its popularity because it is one of the few software that performs the function of monitoring aspects such as the prices of products or services. It also identifies those companies that sell the same products and can notify when a company has raised or lowered costs.

 Spyfu

If you want to know the most suitable keywords to position your website, Spyfu is one of the most friendly tools. The analysis of these words will allow the site to be positioned on those words that the device identified, as well as the words that competitors are using. This way, we will be able to compete directly with those stronger companies.

SimilarWeb

It is another of our preferred tools, and with the use of this system, it is possible to track the traffic coming to our website. In this way, it will be much easier to know which channels are attracting the most traffic. SimilarWeb has several versions, as well as a free one, so you can get an idea of how this tool works.

Alexa

It is a website that has been in the digital market for many years and allows users to know the volume of their pages in different parts of the world. This tool is used to identify the visits that the competitors have, the bounces, the demographic zone with higher volume, among other things. Although Alexa has a free plan, it only has a period of seven days, so, after these days, you will need to pay monthly.

Pi Datametrics

Pi Datametrics is ideal for those production companies since its use allows us to know when the articles are being produced. Also, it will enable to know the tendencies that you have regarding the company’s area, so it will be easier to adapt the message to what people are looking for.

ISpionage

If a company is using email marketing strategies, ISpionage is an excellent option. By using this tool, it is possible to identify those messages or promotions that are more effective, as well as to notify when a competitor company uses this type of strategy.

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How Can A Dentist Create Quality Content For Their Website?

We know that the information found within a website plays a significant role for users, so all those who own a website identify that quality content will be the one that helps people in their decision making. Thus, a dentist cannot just create content to be created, but it must have a purpose and must meet specific requirements to be considered quality.

Quality content?

Good content is that which not only offers letters and more letters but also fulfills a particular purpose, that of generating interest in the public. Therefore, for the content created to be successful and to be considered quality, it must be sufficiently attractive to the target audience the dentist is focusing on. It is not a question of the dentist himself finding it useful, but it has to be right for this audience; otherwise, users will simply not return to the website.

How can you create quality content?

Focus on the target audience

The main idea of this content is that it should be to the liking of the target audience, so it is necessary that, when creating these messages, always think about this sector to which the dentist is going to focus. Also, each of these contents must contribute something to the prospects and patients themselves, and this may be the interest for the public to decide to focus on what is offered within the dental clinic.

Give examples

Although the information may be excellent, many times, after consuming the content, there may be doubts about something, so the dentist must offer real examples so that people can place themselves in the context of the example. In this way, it will cause more impact than just a couple of letters or images. That is why real examples should not be left out. So, if the dentist wants to talk about any subject or treatment like a Root canal in Tijuana, it is necessary to attach examples about the procedure.

Actual statistics

Just as examples are also useful when creating content, statistics are also useful because they will give higher weight to the fact that there is real data that helps to create more authority and professionalism.

Audiovisual elements

Written information is critical, but often images or videos can better convey the message you want to give, so it is vital that within the content, there are audiovisual elements that draw people’s attention. By involving audiovisual content, you will not only strengthen the written information but also allow the audience to have a better notion of what the dentist is explaining.

Easy to understand

For it to be easy to understand, the dentist must make the content in a language in which the public can understand what is being talked about. Facilitating comprehension will allow users to generate interest in the topic, so it is essential that when creating written content, the dentist gives it the right format such as correct structure, a separation between paragraphs, highlighting with bold, italics and underlining those phrases or words that are more important within the text.

The content within the website is of utmost importance, so dentists need to take the time to create quality content that will attract more people to their website so that they become patients and not just prospects.

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Do You Want Your Store To Succeed On Social Networks?

Today, social networks are an indispensable platform in our lives, so having a presence within these media is a vital factor. Brands and clothing stores are continually looking for techniques that allow them to position themselves within the digital market, to have a greater audience reach. It is necessary to understand that for strategies within this environment to succeed; it will be crucial to implement methods that allow you to increase your customer base and sell more products.

So, if you are interested in this topic, take note of the following:

Target audience

You will not be able to carry out effective strategies if you do not know or have not identified your target audience, so this point should be taken into consideration first. When analyzing your ideal customer, remember that you must specify the socioeconomic level, the geographic profile, which is the place where your customer is located, and psychographic profile, which is the behavior that people have when they make purchases. To have a better understanding of their behavior and the way they interact and communicate, you can start with Facebook.

According to the studies of We Are Social, the Facebook social network is one of the most used systems worldwide, so it is an ideal tool to interact with the public.

Instagram

Just as Facebook is one of the most critical networks, for clothing stories, it is the ideal way to make their products known. If you know how to use this tool, you will be able to promote your products in such a way that you can make your customers fall in love with them. To have a more significant presence within Instagram, you must make constant publications and take advantage of the opportunity to create stories so that you can have a greater audience reach.

Pinterest

It is one of people’s favorite platforms, and it is within this medium that they seek inspiration for their outfits, whether they are outfits by day, by night, prom dresses in San Antonio for these critical events such as graduations, among other things. Pinterest is definitely the platform for fashion lovers, so it is necessary to develop strategies that allow you to have a more significant presence within this network.

Get inspired

When you are already on social networks, you need to be creative, especially in photography, as it is a method to attract people. So, when taking pictures of your product, don’t just stick to the basics of a white, unattractive background. Please go out and explore new backgrounds to make them the ideal complement to what you’re offering. Believe me; it makes a difference.

If you really want to succeed in social networks, it is essential to develop strategies that allow you to position yourself within the market. Always try to have a presence on these types of platforms since social networks are a powerful tool with a surprising amount of audience, allowing you to increase your customer base and position yourself within the market where you are developing.

If necessary, you can count on the help of a marketing agency to help you with social media issues, since they are the ones who have the most knowledge on the subject, they can handle this type of platform more effectively.

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¿Sabes si tu estrategia en redes sociales es exitosa?

Muchas veces creemos que las estrategias que estamos desarrollando dentro de las redes sociales son las más funcionales, pero si no se tiene una medición estratégica, realmente no se sabrá si verdaderamente están funcionando todas las actividades que se efectúan dentro de las redes sociales.

Para poder saber si todas las acciones que estamos desarrollando tienen en un impacto en la audiencia, es necesario tomar en cuenta lo siguiente:

¿Estamos enfocados en nuestro público objetivo?

Recordemos que las estrategias funcionales son aquellas encaminadas al público objetivo, por lo que, si una marca desea tener presencia en redes sociales, es esencial que todas las actividades estén encaminadas al buyer persona.  Por lo tanto, es necesario centrarnos en el público al que estamos dirigidos para saber si lo que estamos ofreciendo es lo ideal para satisfacer las necesidades de la audiencia.

¿Es óptimo el engagement?

Para saber qué tan bueno es el engagement que maneja nuestro perfil, es necesario contar con una estrategia fiable para que así se comparen las interacciones que generan las publicaciones que realizamos. De esta manera, sabremos cuántas personas mostraron interés por el contenido que se postea en el perfil. Se estima que un engagement positivo es el que está sobre el 1%, por lo que, si notamos que es menor a esta cifra, quiere decir que el contenido no es lo suficientemente atractivo para los usuarios.

¿Estamos creando contenido útil?

Al momento de crear contenido en redes sociales, es necesario que haya dinamismo y que no nos centremos en un solo formato. Si la información que le proporcionamos a los usuarios está basada únicamente en modo informativo y formal, puede que las personas se aburran y simplemente lo ignoren. Por lo tanto, es recomendable que, al momento de postear contenido dentro de redes sociales, se usen formatos audiovisuales para así llamar la atención de las personas.

Muchas marcas, para poder tener mejor efecto en la audiencia, se basan en las dudas que tiene el público para generar información óptima para las personas, por lo que es una excelente opción cuando hay dudas o incertidumbre acerca del contenido que se desea agregar.

¿Creamos el suficiente interés en la audiencia?

Una forma sencilla para saber si hay interés es a través de las preguntas que formulan los usuarios, De tal manera, si constantemente hay personas que están buscando resolver sus preguntas que los productos o los servicios ocasionan, esto quiere decir que sí existen personas que muestran interés. De hecho, en la actualidad, las redes sociales se han convertido en una excelente forma para comunicarnos con nuestros clientes.

¿Hay referencias?

Una de las formas para saber la reputación de la empresa es a través de las referencias que los mismos usuarios dejan respecto a la marca, por lo tanto, es esencial que se analicen las opiniones o las referencias que existen.

Para poder tener un mejor control respecto a las acciones que se realizan en redes sociales, es elemental que exista sap business one, esto con el objetivo de estandarizar los procesos dentro de nuestra empresa.

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Steps To Create The Ideal Branding For A Hotel

The main element to be able to carry out marketing for any hotel company is to have a well defined Corporate Image. In the case of the Rocky Point Mexico hotels or any other company that is in charge of offering the lodging service, they must understand that it is necessary to combine marketing with Corporate Image. In the case of the Rocky Point Mexico hotels or any other company that is in charge of offering the lodging service, they must understand that it is necessary to combine marketing with Corporate Image.

To develop a branding that has an impact on the public’s mind, it is necessary to create an identity that has enough effect on attracting people’s attention. This is achieved through the company’s values and history. When the image is handled from emotional concepts, it will allow the public to feel connected in a certain way with the hotel, that is why it is always trying to involve feelings so that the connection towards the company is higher.

Strong branding is one that is composed of an effective corporate image. For the hotel company to be able to develop it correctly, it must be taken into account:

The values of the hotel

The values refer to the hotel’s commitment to society. Internally, it emphasizes the bases with which the work team will work. If carried out correctly, it can mean a powerful differentiator that will allow the company to distinguish itself within its competition. Let’s remember that the hotel industry is one of the sectors that have more competition in the market.

It can be said that values are the element by which the company is composed, which, if developed concretely, will allow the hotel company to have a unique personality in which diverse elements will be formed thanks to the essence of values.

Key customer

Because the hotel revolves around a created personality, it also has to be its audience as not everyone will fall into the category in which the concept of the hotel company is being developed. By having a target client, you allow all strategies to focus on that set of people who are likely to have the most significant impact of staying inside the facility. Or use their facilities for other activities.

Style and proper language

Once the values and target audience have been established, you will be able to have a notion of the form and language with which the hotel is going to communicate. Everything must be related so that it is consistent with what is being offered. The messages issued by the company must follow the established language to affect the public. Likewise, marketing and advertising methods must be based on these two concepts.

Once the basic concepts of branding are established, the visual image of the hotel company must be developed, which will allow the formation of the business, and the recognition in public. Branding can have a more significant impact on the audience through strategies that favor the speed of interaction between the client and the brand:

  • Mobile Device Applications
  • Presence in social networks
  • Communication between the public
  • Formation of a website
  • Use of social networks

The impact of well-planned branding and development can generate a very remarkable presence in the market as competitive as it is in the hosting industry.

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3 Reasons Why Retail Stores Invest in a Wall Mounted Charging Station

We live in an age where virtually every aspect of our lives is managed by mobile technology. From booking work appointments to communicating with your doctor, to doing research and price-checking when you shop, to communicating with friends and family on Facebook, our mobile devices make life easier. Therefore, when our mobile phones and tablets are low on battery life, we naturally get agitated and desperate for a place to charge our devices.

With the need to always have a good charge on our phones, and given the fact that people use their mobile devices to shop and make purchasing decisions, it is highly advantageous for retail stores to invest in a custom wall mounted charging station for cell phones and other mobile devices. This article will go into more detail about the various ways a wall mounted charging station can help retail stores increase their sales and attract more customers.

 

  1. A Wall Mounted Charging Station Keeps Floor Space Open

Before we delve into the reasons that relate to direct sales, let’s first examine this question: why buy a wall mounted charging station as opposed to a standing one or charging table? Simply put, having a retail space with a spacious feeling keeps customers in stores longer; they don’t feel like they are being suffocated from a lack of space. So moving a cell phone charging station from the floor to the wall will keep your floor’s real estate clear, and still provide for a cerat customer experience. This is why the multi-device wall mounted charging station is so popular in the retail setting.

 

  1. A Customized Wall Mounted Charging Station Increases Sales Via Direct Marketing

Savvy businesses will partner with commercial cell phone charging station companies that can design a wall mounted charging station with custom software that markets to those who charge their devices. You can display in-store specials, advertise new products, and reveal a CTA that touches on buyer pain points that motivates them to make a purchase. 

 

  1. Learn More About Customers to Improve Marketing

We talked about how a wall mounted charging station can display ads to customers. They can also collect valuable data on your customers, for free, and use the information to increase audience targeting strategies for marketing. Some wall mounted charging stations can engage your customers with fun surveys and even display an app that’s a game for killing time, but that is designed in a way to capture information on customers. Want to know what motivates people to invest in your products and services but you don’t want to pay thousands of dollars every quarter to have some data company collect the information? A wall mounted charging station will delight customers, increase foot traffic, and gather information from them that can be used to help your company hit its high revenue sales.

Contact a custom cell phone charging station company today, and discover the solutions that can help you hit your sales goals, year after year.

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El uso de videos para mejorar el posicionamiento web

Las empresas constantemente están buscando estrategias que les permitan crecer en el mercado, y uno de los servicios claves para mejorar el posicionamiento de la marca, a nivel digital, es el SEO. Con la ayuda de las herramientas y técnicas que se implementan dentro de este servicio, es posible llevar a una compañía a los primeros lugares del buscador de Google. Para ello, es necesario que el sitio web de la empresa cuente con ciertos puntos que incrementarán la autoridad dentro del buscador.

Así como es importante el contenido escrito, también se le debe de prestar mucha atención al contenido audiovisual. Principalmente porque los mensajes que se transmiten son más fáciles de entender, aportan mucha más información ya que es un formato más dinámico, y Google lee la información del video como puntos para incrementar la autoridad. Esto se debe a que los videos suelen ser más llamativos y de mayor preferencia entre los usuarios que el mismo contenido escrito.

Si nos pusiéramos a analizar sitios web, nos daríamos cuenta de que muchas páginas de diferentes empresas cuentan con algún video en su página de bienvenida, por lo que es lo primero que se puede observar al acceder al sitio. Al implementar este tipo de estrategia, nos aseguramos de que el internauta se quede mucho más tiempo en el sitio, por lo que puede convertirse en un posible cliente. El uso de videos corporativos Tijuana es una excelente opción para que los usuarios se queden más tiempo dentro del sitio.

No siempre las compañías hacen uso de sus propios videos debido a que tal vez no cuentan con el equipo necesario, por lo que toman el contenido de alguien más. Es necesario que se tome en cuenta que las visitas irán al video, por lo que estás perdiendo promoción; es mejor subir contenido hecho por la misma empresa.

Beneficios de usar videos dentro de un sitio web

Son muchas las ventajas que se pueden obtener al hacer uso de videos, las más importantes son:

Fidelidad

Al otorgarle al público contenido audiovisual, hay mayor probabilidad de que la audiencia y el cliente meta se sienta más identificado con la marca, por lo que poco a poco se creará fidelización hacia los productos o servicios. Esto permite que haya un incremento en los ingresos y un mejoramiento en el posicionamiento de la empresa.

Mayor alcance

Debido a que el mensaje está dentro de un video, cualquier persona que busque algo relacionado con lo que ofrece la empresa podrá llegar al video, por lo que habrá mayor alcance e inmediatez. Por eso es tan importante que dentro del video haya un mensaje claro y que pueda entenderse sin necesidad de muchas palabras.

Impacto en el público

Si los videos se anexan al canal de Youtube de la compañía, puede otorgar mayor cantidad de visitas, y si está bien creado, puede llegar incluso a ser tendencia dentro de la plataforma. Esto permitirá que la audiencia genere curiosidad, por ende, buscarán todo aquello relacionado a la empresa, logrando así un incremento en las visitas y hasta en los mismos ingresos.

Debido a todo lo que se puede lograr con el contenido audiovisual, cada vez es más importante que los sitios web cuenten con videos que le ayuden al usuario a generar interés hacia la empresa, logrando así un crecimiento en el posicionamiento web y en la misma organización.

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Best Photo-Editing Apps

There are many applications to improve the quality of our photographs or to give a unique touch to each one of them, but the doubt constantly arises as to which will be the best. That’s why we’ll mention some of the most exciting and complete apps below so you can give an exceptional touch to each picture, all for free.

Snapseed

This application not only provides the basic settings of any editor such as filters, brightness, and contrast but also offers various tools where the user can give photography more advanced editions such as removing stains, blur, white balance, among others. Its ease of use allows people to make the best edits without having to work so hard. If you want to upload content, Snapseed offers compatibility with various applications, especially Instagram.

VSCO

It is definitely one of the best-known apps because the filters make it very appealing. Although it is not as complete as other applications, its main strength or characteristic is its infinite number of filters. VSCO offers the option to edit photos in a basic way and allows you to use the camera to take the best pictures. Although it is a free application, if the user wants more filters, he will need to buy those he wants. Like the previous application, VSCO offers the direct option of uploading content to different social networks.

PIXLR

This image editor is another of the complete applications concerning the advanced settings since not only are the basic editing tools offered, but it is also possible to make blurs, changes of lights, shadows, corrections, among others. It’s great differentiator is that with the use of PIXLR, it is possible to pixel faces that are inside the image. The possibility of making collages, changing specific backgrounds, and improving the quality of the photograph makes it a complete application.

Photoshop Express

From the Adobe family, this famous application can be used from a Smartphone. Although the Photoshop application is very complicated, this variant was made to make photo editing easy to handle. With this app is possible to make edits quickly and professionally, has several filters that will give a special touch to each image, and best of all, is that many of these filters are free. As in the professional desktop version, this mobile version offers to eliminate noise so that the image can be seen in better quality.

Lightroom CC

It is another of the applications of the famous family of Adobe; this app both the desktop version and the mobile version are exclusively for editing photographs. This app is characterized and stands out among others by its advanced tools such as the selection brush, gradients, exposure, eliminate or increase noise, among others. If the person wants to make good edits, Lightroom is definitely the best choice, both on the desktop and mobile.

Foodie Camera

This application is exclusively designed for people who want to highlight their food photographs. It’s more than 30 filters allow the user to obtain first quality images. It has adjustment as it is the alignment and highlights specific colors to be able to offer the best of food photographs. Imagine taking a picture of the dish you ordered at Puerto Peñasco hotels Mexico and then showing it off on social networks.

Whichever application you want to install, each one has something unique, and many of them are compatible, that is, you can make different changes in each of them.

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La tecnología, parte esencial de una empresa

Las nuevas tecnologías tienen un propósito en común el de mejorar y facilitar la vida de sus usuarios, principalmente el de los procesos internos de cualquier empresa. Pues a medida que las empresas van creciendo van necesitando hacer todavía más acciones, las cuales pueden requerir una gran cantidad de personas y aun así no ser suficientes por lo que puede haber errores, es aquí donde la tecnología toma lugar y ayuda en todos estos procesos tan difíciles para los trabajadores. Pongamos un ejemplo muy claro: 

Cuando una empresa crece, el número de empleados con el que cuenta crece a la misma medida que está, por lo que puede llegar a ser bastante difícil mantener un control sobre por ejemplo las entradas y las salidas, y aunque en un mundo ideal se debería de confiar simplemente en los empleados y creer en su responsabilidad, la realidad es que no vivimos en un mundo ideal y hay algunas personas que abusan cuando se les da confianza y esto puede afectar la productividad de una empresa. Tener una persona que esté checando las entradas y las salidas no es muy viable y tampoco es tan confiable, pues se pueden pasar por alto muchas cosas. Es aquí donde la tecnología toma lugar y se encarga de mejorar estos procesos por medio de un sistema de control de asistencia el cual es sencillo y sobre todo quita una carga de trabajo bastante grande, además de que genera seguridad y puede ayudar a ahorrar dinero y asegurar la productividad de una empresa. 

Además de esto son muchos los beneficios de implementar tecnología en una empresa, esta puede ayudar a mejorar la productividad,OJO, aquí no hablamos de reemplazar el trabajo manual, si no de ayudar a mejorarlo enormemente, pues al reducirlo, la labor que se hace es todavía más efectiva por lo que hay menos errores y la productividad aumenta en todos y cada uno de los colaboradores. 

La comunicación interna también mejora grandemente, pues las barreras pasan a un segundo plano ya que esta no se ve limitada por nada, ahora existen los mensajes, las llamadas, las notificaciones y muchas más herramientas que la tecnología nos brinda para que exista una comunicación entre empleados y empleadores. Esto también ayuda a que exista una mejor toma de decisiones pues la información siempre será confiable y fácil y sobre todo actualizada y fácil de obtener, así que en este aspecto ya no habrá ninguna clase de problema. 

Por lo que podemos darnos cuenta la tecnología sin duda alguna es indispensable para mejorar todos los procesos internos de cualquier tipo de empresa, así que si tú eres dueño o trabajas para alguna empresa no es mala idea que busques herramientas que puedan ayudar a mejorar los procesos, pues esto le facilitará las labores a todos los que ahí trabajan. Actualmente es muy importante actualizarse tecnológicamente o de plano resignarnos a que no vamos a lograr grandes avances si decidimos seguir implementando procesos que actualmente ya están obsoletos, es nuestra decisión.

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Implementación de marketing ecológico

En la actualidad, uno de los términos más populares es el empleo de palabras que hagan alusión a categorías que van enfocadas al medio ambiente. Esto se debe a que gracias a la tecnología respecto a la comunicación ha permitido que la población esté más enterada de los acontecimientos que pasan alrededor del mundo, y no de ellos son todos los efectos del deterioro ambiental y el impacto que tiene el humano en todos estos cambios que día a día están más presentes. Por tal motivo, diversas empresas han tomado el popularismo de estos términos para emplearlos dentro de sus objetivos, con el propósito de que las personas se involucren de forma positiva a un compromiso ambiental.

Una de las áreas que se ha sumado a la causa de practicar estrategias que ayuden a mejorar el incremento económico sin la necesidad de dañar a la sociedad o al planeta ha sido el marketing. El marketing verde es la implementación de técnicas de comunicación en las que se emplean el uso de campañas publicitarias enfocadas en el medio ambiente y en el compromiso o responsabilidad hacia el planeta.  Un ejemplo de este tipo de campañas con aquellas que tienen como objetivo de que los consumidores participen en proyectos ecológicos en donde se emplean la reutilización de productos para la elaboración de nuevos. Al igual, hay organizaciones que adaptan productos ya hechos para ser utilizados de diferentes formas, sin la necesidad de comprar algo nuevo, como lo son los contenedores en venta en Chihuahua, en donde los contenedores son empleados para elaborar casas u oficinas, para albercas o para diferentes cosas.

Las empresas que integran este tipo de plan como lo es el marketing verde, se caracterizan por:

  • Implicar dentro de su organización la participación de todos sus miembros internos para que cada uno de ellos esté enterado delos proyectos del área de marketing. Con la finalidad de detectar las necesidades del público objetivo y el desarrollo de todos los productos con índole pro ambiental.
  • El departamento de marketing debe de conocer las necesidades de los consumidores, sus intereses, entre otros elementos claves para conocer qué artículos ecológicos son lo más comprados y así aumentar la producción de estos o mejorar con la ayuda de la publicidad aquellos que no han sido tan notorios.
  • La meta de todo negocio es que su empresa sea rentable por lo que se busca el desarrollo de productos y servicios que ayuden a la rentabilidad y de cierta forma que permita la sostenibilidad a través del empleo de tecnologías verdes que mejoren el incremento de producción de la empresa y mejoren la imagen de la compañía en la sociedad.

Hoy en día, los consumidores están más conscientes de todos los cambios ambientales, por lo que es más común que exigen que todas las empresas cumplan con su sentido de responsabilidad social. Por lo que todas aquellas compañías que no se adaptan a las necesidades actuales, pierden posicionamiento en el mercado y competitividad. Todo aquel negocio que se enfoca en la producción de materiales ecológicos debe de comprender que no sólo consta en elaborar artículos que sean menos perjudícales para el ambiente, sino que todo el proceso que conlleva llegar al mercado sea de forma ecológica. Hablando respecto a la distribución, empaques, el precio y la comunicación.

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Publicity In The Fashion Industry

Advertising is one of the main elements for a product or service to be known; for a long time, this element has had as its primary objective to reach the target audience to which the brand is directed, this using messages that encourage it to purchase. Although this has been one of the main characteristics of advertising, today the brands seek to make the consumer feel connected to the product, so that it forms a particular root that will make people feel identified with the items. This is through connecting with emotions, lifestyle, and needs.

Due to all the advances that have been made in the communication, people are increasingly informed by what the population ceased to be a passive consumer where they accepted what they offered to be an active customer who participates in the field of marketing by providing more directly their criticisms about the brand. And one of the media par excellence has been the internet, where advertising has had to modify its traditional scheme to adapt to the digital era. The main characteristic of this era is the dynamism that exists so that companies have focused on providing the public with more audiovisual content, this with the objective that the individual remembers products more easily because images tend to have a more significant impact on our brain.

On the other way, the activity on the internet has generated that the public can share the content offered by companies, in this case, fashion.

The fashion industry is definitely one of the areas with the highest social and economic impact, and it could be established as a phenomenon that is continuously growing worldwide. Fashion can be considered as the industry or the sector as the mother of all areas since the excellent marketing and advertising management they have implemented has gradually governed our lives. Since consciously or unconsciously, we are handled by fashion, to the extent that our decisions, our way of expressing ourselves and preferences revolve around it.

To reach the consumer, brands must know precisely what they want and must understand that audiovisual content is linked to areas such as art, film, advertising, and music. Likewise, they must be aware that it is not only to produce content and that is all, but they must comply with certain elements to ensure that the product or service is positioned in the mind of the public.

  1. The productions must follow a visual aesthetic, which has to be respected at all times; this fits the theme presented. Following the parameters of photography and style, to achieve harmony between the different advertising products that are going to be offered.
  2. As for advertising spots or social networks, it is necessary that the video doesn’t last longer than 5 minutes. You should try to get attention in the first thirty seconds so that the information is attractive to the person’s taste.
  3. It is recommended that the information provided by advertising be more sensory than persuasive; with the objective of satisfying these emotional needs.

Advertising in the fashion industry is an essential factor for this area as it makes known the products it offers to the public so that they know more about the brand. For example, the companies that are in charge of providing bridesmaid dresses in San Antonio should make good use of advertising so that people know the product and finally generate a purchase. So advertising should not be considered as a secondary element. Various brands see the importance of this, so they provide the customer with what they need.

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Innovations In Dental Restorations

Due to the demineralization in the teeth caused by several factors of which highlights: caries, various scientists and researchers from different parts of the world have tried to find a more effective solution to combat the consequences of demineralization in dental pieces, experiment with different materials that allow dental restoration without the loss of minerals.

One of the innovations that have stood out the most concerning dental restorations has been the search and discovery of materials such as bioactive glass and fluoride. The observations that have been obtained with the use of these components has been that it protects and remineralizes the areas affected by caries.

What is demineralization?

It is the loss of minerals that protect the tooth enamel; this causes that by not being protected, there is more chance of caries that can affect and destroy the teeth, so it is essential that people are very careful with the issue of the bacteria that cause caries.

Speaking a little more about the implementation of bioactive glass, this material has been used in other medical fields such as surgery, using this element for bone healing. But it is until today that it is tried to apply for the area of dentistry, where it has been observed that in the areas where the glass is placed, the bacteria move away and stop colonizing that part. This has given specialists to understand that bacteria do not tolerate this type of component.

Bioactive glass is composed of elements of calcium oxide, phosphorus, and silicon, together with glass powder. The set of these generates in the body a reaction and a recognition, that is why it is known as active. Being a resistant material that has benefits to eliminate the proliferation of bacteria, it could be used in the future in treatments that involve dental restorations.

The problem with today’s fillers is that they have a short life span and eventually fail because there is nothing to inhibit the growth of cavities or anything to keep them away from that area so demineralization does not take root, but progress is slower. So it is trying that the bioactive glass is implemented in the dentist’s offices since apart from inhibiting a little more the bacterium that produces caries, it can have a more extended life period than the others.

Remember that many of the dental restorations are made not only to save the tooth from decay and loss of minerals but also have an importance in the aesthetics of the oral cavity. A resin can last between 6 to 10 years, and this is because when chewing these restorations are worn away, and adding that when producing bacteria also decay occurs, its wear is even greater. Actually, these procedures are useful, but their life is concise. That is why researchers are trying to speed up investigations and tests so that bioactive glass restorations are implemented in patients and thus improve the health and aesthetics of the person.

Therefore, when the implementation of this material is approved, the person may consider seeking restorations in Tijuana, since it is a city that has a lot of popularity about the dental processes that are done, so it is more likely that this material is used in this part of Mexico.

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What Post-Production Supervisors Look for with ADR Services in Burbank

ADR for film, if done at a high level, must meet a number of high standards. From providing actors with a comfortable workspace that stimulates their creativity, to equipping teams with high-quality equipment, there are a number of points to his to ensure an efficient and successful recording session. If you are a post-production supervisor searching for ADR services in Burbank, there are some additional challenges to overcome. From Warner Brothers Studios to NBC, and a number of film and TV studios in between, Burbank is a prime media center and with that comes competition with ADR and voiceover studios creeping up from all corners. That said, knowing how to find ADR services in Burbank that align to give your team the best work environment and crucial support needed to ensure a project is completed with a flawless experience is a task you faced that would welcome some pro tips. This article is intended to help film and TV professionals find the best ADR services in Burbank while helping them know that those fringe benefits are that add real value.

What Level of Quality is the Space Your ADR Services in Burbank are Offered From?

If your studio didn’t give you a budget and your job is to find a luxury studio that costs an arm and a leg, then you have the freedom to be extravagant and spread your peacock feathers.

But if your TV or film project has a budget (and most do), knowing the standards of a good studio where ADR services in Burbank are offered will help you make a wise decision your studio head will support. Look for a clean, modern space that is decorated and lit to offer the right ambiance. The Burbank ADR film studio should also be located near restaurants and convenience shops so runners can quickly deliver goods and food. Rather that spend thousands in having an all star chef on site to make sushi rolls at 1AM, invest in the actual project and still benefit from the high quality standards that come with local deliveries to meet the needs of your talent.

Solutions Provided by ADR Services in Burbank

Sure, you need voiceover for animation professionals to help you complete your project, and any Burbank ADR studio will offer this staple. But not all can accommodate crews in various geographic locations. Your actors might be in Burbank, but your director is in Miami and your post-production supervisor is in Milan. Look for ADR services in Burbank that have technology solutions capable of bringing all members into the same area where they can engage in a project together, in perfect alignment, in multiple time zones as this is a common challenge post-production supervisors face in looking for ADR services in Burbank, California.

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ERP sistema integrador que incrementa y ahorra recursos de una industria

ERP es un programa cuya definición es Planificación de recursos empresariales, y se lo denomina principalmente así porque el corazón de su estructura es el grupo de sistemas de datos y propicia la vinculación e interacción de todas la actividades comerciales de una empresa. Sobre todo las vinculadas con la producción, las estrategias comerciales, el stock, envío y la venta en todo su procedimiento. Software ERP se mueve como un sistema completamente integrado donde interactúan todas sus partes como si fueran una. La clave de esta característica, es que toda la información se halla centralizada en un solo sector. A toda la información se la puede abordar y utilizar de una vez, de manera sólida y completa.

Las principales utilidades de este software es el vínculo con los clientes, la interacción con ellos, dando soluciones efectivas y el ahorro en el tiempo de esas soluciones y consultas. Ser eficiente en tomar la decisión indicada que beneficie a la empresa en el ahorro de tiempo y dinero. Los ERP pueden funcionar en cualquier industria y no desmerece el tamaño y magnitud de la misma. Cada ERP debe ser elegido teniendo en cuenta las necesidades de esa empresa chica o grande, su  elección tendrá que ver con las necesidades y el tipo de desarrollo que se le quiera dar.

El principal componente en los diferentes tipos de ERP es la automatización de las tareas vinculadas al sistema operativo propio de esa empresa. Consiste en una estructura para la industria específicamente, porque facilita el desarrollo de sus funciones, comerciales, logísticas y financieras. Tienen una especial demanda en las compañías que ofrecen una comercialización online, organiza pedidos, gestiona la facturación y los envíos, pero sobre todo tiene una vital influencia en la centralización eficiente de datos, tanto del personal como de los clientes. En consecuencia facilita la interacción de ambos, y el proceso general del buen funcionamiento de ese negocio.

Las estrategias exitosas de una empresa, actualmente, se basan exclusivamente en el uso de un ERP para su elaboración y gestión. Como características relevantes de los ERP es que logran concretar fines perseguidos por cualquier empresa: optimizan todo la actividad comercial y proporcionan una excelente herramienta para acceder a toda la información. Esta centralización de los datos  permite compartirla con cada estructura de la empresa.

Y a su vez con el tiempo elimina informaciones y datos que no revisten importancia actual para la compañía. Un ERP tiene una influencia más que positiva, ayuda en tiempo y dinero centralizando toda la vida financiera de una industria, esto se puede lograr porque se adapta a determinadas normas y por conductas del software que se relacionan con la calidad y con el análisis del mercado, diseñando nuevas estrategias comerciales para beneficiar el ascenso de la compañía frente a la competencia.

Las ventajas inmediatas o a largo plazo, dependiendo de cada necesidad, que se puede   obtener de un ERP es resolver dificultades sobre la contabilidad, la actividad comercial y fiscal, además de soluciones puntuales con las demandas que surgen con el tiempo y que favorecen directamente al desarrollo de una empresa. Centralización de datos, interacción de cada estructura de la empresa y la obtención de información consistente son las cualidades de ERP para competir con otras industrias en la actualidad, la tecnología informática como herramienta principal para un incremento en la vida comercial de la empresa.

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High lifestyle en Tijuana, cómo las industrias están sacando provecho

Por ser una ciudad fronteriza Tijuana es visitada diariamente por personas de todo el mundo, además de generar una dinámica cotidiana de intercambio económico, político, social y cultural entre Tijuana/Estados Unidos, formando un enclave de diversidad, movimiento, ideas nuevas e innovación. Ante ello, diversas industrias nacionales, locales e internacionales han puesto los ojos en esta ciudad aprovechando su potencial y características distintivas.

En el presente artículo te contamos en qué áreas y de qué manera el high lifestyle de Tijuana está siendo aprovechado por diversas industrias.

Moda

Debido a la diversidad de ideas que convergen en Tijuana, la industria de la moda ha sido un punto de énfasis para fortalecer la economía local y regional, con ello se han elaborado esfuerzos cómo Innovamoda, con el objetivo de “Convertir a Tijuana en un punto clave dentro de la industria de la moda a nivel nacional”, esto segùn datos de la página oficial de la iniciativa. Innovamoda ya tiene 6 ediciones reuniendo el trabajo en equipo de diseñadores, modelos maquillistas, estilistas, fotógrafos, mercadólogos, entre otros, para la fortalecer lazos entre los mismos y sumar talentos para la creación de nuevas ideas.

Bienes Raíces

En la actualidad Tijuana está pasando por un boom inmobiliario, según datos aportados por la nueva presidenta de la Asociación de Profesionales Inmobiliarios de Tijuana (APIT), Ruth Sastré, en una nota titulada Rinde protesta nueva dirección de APIT en Tijuana, el auge inmobiliario se debe a “las transacciones en dólares de inmuebles que empiezan a abrir nuevas oportunidades en el mercado”. Se trata de una demanda de departamentos de lujo en Tijuana, desarrollos verticales con inmuebles de más de 1 millón de pesos. Por consecuencia es un mercado que ha atraído a empresas inmobiliarias de otros estados del país para realizar proyectos en diferentes zonas de la ciudad. De acuerdo con la actual presidenta de APIT son la zona urbana y costera de Tijuana las que están siendo favorecidas por este éxito de los bienes raíces.

Turismo

Debido a su oferta culinaria, atención médica de calidad y de costo competitivo, por ser un enclave de reuniones de negocios nacional e internacional, en Tijuana se ha puesto un énfasis en la industria del turismo. Según una nota titulada Turismo repunta en Tijuana; derrama alcanza 2 mil 137 mdd, el presidente del Comité de Turismo y Convenciones de Tijuana (Coctuco), Gilberto Leyva Camacho, 2018 reportó cifras positivas en la afluencia de turismo en la ciudad con respecto de años anteriores con un incremento del 9% más de visitantes, un total de 12 millones de turistas, los cuales generaron una derrama económica de 2 mil 127 millones de dólares. Esfuerzos como la página oficial de turismo del estado Baja Norte se ha dado a la tarea de promover y difundir los eventos, destinos y atracciones de Tijuana y todo Baja California, brindando información de calidad para los visitantes potenciales.

Esperamos que esta información haya sido de tu agrado, ¿En qué área te gustaría invertir o participar?

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¿Como trabaja una agencia de marketing digital en la actualidad?

Una agencia de marketing o digital es la protagonista para elaborar estrategias, promover  la creación de contenidos, y actualmente para su crecimiento y la de sus clientes hace llegar sus mensajes y notificaciones.

Mantiene un vínculo con sus usuarios para llevar una marca lo más lejos que se pueda sobre todo desde el mensaje y su difusión. Cómo lo logra, por medio de contenidos que establezcan una interacción con sus clientes, generando un lazo leal de índole emocional y que de sensación de identificación.

Las agencias de marketing, son agencias creativas que en su equipo cuentan con especialistas de cada área que harán que la web, negocio y empresa se proyecte de tal manera en buscadores que le producirán un importante desarrollo y crecimiento.

Cuando se habla de una agencia digital, se ignora la cantidad de gente que trabaja en un proyecto virtual para que este sea exitoso

Desde programadores, animadores, diseñadores, redactores y claramente expertos en marketing que sepan coordinar el equipo y ese proyecto.

Otro espacio donde las agencias bucean, cada vez más y con más frecuencia, son  las redes sociales. Estas, hacen un nexo más que relevante para la masividad de contenidos y protagonismo veloz de un portal.

El objetivo no sólo para el futuro sino que ya se desarrolla en el presente es que el manejo, en cuanto a contenidos, en redes vaya de la mano del avance de la telefonía móvil.

Generar información online y dirigida al usuario de telefonía, es la principal herramienta que viene creciendo cada vez más rápido.

Las agencias de marketing trabajan con más frecuencia el uso de herramientas visuales con el texto. Esa interacción, entre lo gráfico y el contenido genera más atención en los usuarios, produciendo más visitas y propagando un mensaje cada vez más claro y objetivo para un público cada vez más objetivo.

Otro elemento visual que se integra a la perfección son los videos, estos cada vez más ocupan un lugar de privilegio, esto se da porque genera una síntesis entre contenidos e imágenes produciendo una exposición clara de un negocio específico.

En la actualidad el marketing digital es imprescindible en la evolución de una marca, su constancia en desarrollar contenidos de alta calidad produce en los consumidores una atención concreta y muy efectiva.

El mundo de Internet ya no es ajeno para nadie, estar conectado y comunicado entre usuarios más la interacción con la información que allí se produce genera un proceso intenso y veloz. Las empresas saben que necesitan de agencias de marketing, de ellas depende el crecimiento de las mismas.

En el mercado las agencias creativas hoy por hoy están a disposición de emprendimientos, grandes o pequeños.

Ponen su experiencia y capacidad, basada en la diversidad de trabajos que realizan, para el progreso de marcas, empresas  negocios que deseen concretar sus proyectos y así llegar a la mayor cantidad de usuarios y potenciales clientes.

Mejorar día a día estas estrategias y con un equipo preparado, le da solidez a una web y seguridad de continuidad en el tiempo, la clave es la comunicación efectiva y la interacción con los usuarios.

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¿Como trabaja una agencia de marketing digital en la actualidad?

Una agencia de marketing o digital es la protagonista para elaborar estrategias, promover  la creación de contenidos, y actualmente para su crecimiento y la de sus clientes hace llegar sus mensajes y notificaciones.

Mantiene un vínculo con sus usuarios para llevar una marca lo más lejos que se pueda sobre todo desde el mensaje y su difusión. Cómo lo logra, por medio de contenidos que establezcan una interacción con sus clientes, generando un lazo leal de índole emocional y que de sensación de identificación.

Las agencias de marketing, son agencias creativas que en su equipo cuentan con especialistas de cada área que harán que la web, negocio y empresa se proyecte de tal manera en buscadores que le producirán un importante desarrollo y crecimiento.

Cuando se habla de una agencia digital, se ignora la cantidad de gente que trabaja en un proyecto virtual para que este sea exitoso

Desde programadores, animadores, diseñadores, redactores y claramente expertos en marketing que sepan coordinar el equipo y ese proyecto.

Otro espacio donde las agencias bucean, cada vez más y con más frecuencia, son  las redes sociales. Estas, hacen un nexo más que relevante para la masividad de contenidos y protagonismo veloz de un portal.

El objetivo no sólo para el futuro sino que ya se desarrolla en el presente es que el manejo, en cuanto a contenidos, en redes vaya de la mano del avance de la telefonía móvil.

Generar información online y dirigida al usuario de telefonía, es la principal herramienta que viene creciendo cada vez más rápido.

Las agencias de marketing trabajan con más frecuencia el uso de herramientas visuales con el texto. Esa interacción, entre lo gráfico y el contenido genera más atención en los usuarios, produciendo más visitas y propagando un mensaje cada vez más claro y objetivo para un público cada vez más objetivo.

Otro elemento visual que se integra a la perfección son los videos, estos cada vez más ocupan un lugar de privilegio, esto se da porque genera una síntesis entre contenidos e imágenes produciendo una exposición clara de un negocio específico.

En la actualidad el marketing digital es imprescindible en la evolución de una marca, su constancia en desarrollar contenidos de alta calidad produce en los consumidores una atención concreta y muy efectiva.

El mundo de Internet ya no es ajeno para nadie, estar conectado y comunicado entre usuarios más la interacción con la información que allí se produce genera un proceso intenso y veloz. Las empresas saben que necesitan de agencias de marketing, de ellas depende el crecimiento de las mismas.

En el mercado las agencias creativas hoy por hoy están a disposición de emprendimientos, grandes o pequeños.

Ponen su experiencia y capacidad, basada en la diversidad de trabajos que realizan, para el progreso de marcas, empresas  negocios que deseen concretar sus proyectos y así llegar a la mayor cantidad de usuarios y potenciales clientes.

Mejorar día a día estas estrategias y con un equipo preparado, le da solidez a una web y seguridad de continuidad en el tiempo, la clave es la comunicación efectiva y la interacción con los usuarios.

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CRM, características de una poderosa aplicación empresarial para gestionar cuentas de distintos clientes

Una de las plataformas empresariales para la relación con los clientes, más utilizada mundialmente es CRM salesforce cuyas aplicaciones sobre ventas, servicios y  marketing no exige ser un profesional en el área TI,  permite comenzar a utilizar este potente programa de gestión sin inconvenientes. Esto facilita su uso para el inicio de gestión con los clientes, de inmediata configuración da la posibilidad de interactuar de manera efectiva y veloz. Cientos de empresas alrededor del mundo se desarrollan con éxito con el CRM.

Con el Salesforce CRM, la empresa puede vincularse con cada cliente de una manera personalizada,como si se tratara del único cliente. Permite gestionar soluciones a problemas por medio de las ventajas que brinda esta plataforma, para acceder y gestionar la información necesaria para resolver lo que el cliente exige. Una plataforma de características únicas para interactuar de manera efectiva y resolutiva con cada cliente, al que se puede acceder fácilmente. Conservar los clientes es uno de los objetivos fundamentales de cualquier empresa que quiera ascender y desarrollarse dejando un servicio de primer nivel y que pueda reflejarse sobre todas las cosas en la relación con los clientes.

Esta plataforma posee las herramientas que una empresa necesita para hallar y conservar nuevos clientes,permite con sus innovadoras herramientas, agendar citas y técnicas de seguimiento de cada uno de los movimientos comerciales de la empresa.
La principal virtud de CRM es la personalización que le permite a una empresa al generar un vínculo con sus clientes. Esto da una imagen  a la empresa que le presta especial atención a sus cliente, más allá de consumidores. Su interacción la hace especial y, posibilita poder contar con fieles clientes que ven en la empresa un lugar de confianza.

A esta a su vez le genera de manera progresiva, un prestigio destacado y reconocible en el mundo empresarial. Puede interactuar con cientos de clientes de manera efectiva y conocer detalladamente los gustos y preferencias de cada uno.Salesforce concentra su base de trabajo en los contactos, parte de una agenda vinculada a cada cuenta empresarial. Lo distintivo es la posibilidad de gestionar información y generar vínculos entre los contactos.

Este gran software ofrece gestionar información lo suficientemente personalizada que brinda la visualización de todos los clientes en cada cuenta, aquellos que son potenciales clientes o bien clientes de grandes cuentas.
Al comienzo de su uso se puede realizar una combinación de datos e información desde el antiguo software donde se incluyen datos de correo y contacto, luego de importarlos permite vincular esa información con cualquier red social y generar una especie de circuito virtuoso donde finalmente Salesforce pueda ser la principal base de información de cada cliente.
Citas, llamadas y actividades concentradas en una agenda completa que facilita la información para llevar a cabo entrevistas y llamados necesarios.

Aunque aún es necesario obtener más herramientas para gestionar de manera exitosa las relaciones comerciales con cada una de las cuentas, la interacción entre vendedores y los contactos extraídos de esa agenda. Lo destacable es que se puede hallar toda esta información en un solo lugar de fácil y rápido acceso.

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¿Qué hace una agencia de medios hoy?

Tradicionalmente, una agencia de marketing digital México planifica estratégicamente dónde y cuándo debería aparecer su mensaje publicitario y de marketing. La agencia, idealmente, le ayuda a comprar el espacio y pone su mensaje en él.

Hoy en día, las agencias de medios han evolucionado más allá de esa definición y se han transformado en “agencias de comunicación”, lo que significa que hacen mucho más que simplemente decirle dónde colocar su mensaje o cuándo. Debido a que los consumidores han cambiado la manera en que los profesionales de marketing planean sus estrategias y han adaptado tantos nuevos canales, principalmente debido a los avances en digital, las agencias deben tener múltiples eficiencias, incluida la planificación estratégica, el poder de compra, el músculo de las redes sociales, el desarrollo de contenido y los medios móviles Versatilidad y más.

Con digital, las líneas no se han borrado, se han borrado automáticamente. Las agencias de medios en todo el mundo están adquiriendo, contratando, alquilando rápidamente: talentos o agencias de creación de contenido para convertirse en un proveedor de soluciones completas para sus clientes. Esa es la naturaleza de la forma en que el uso y la dependencia actuales de los consumidores de los canales de comunicación con enfoque digital han cambiado la forma en que se comportan las agencias de planificación de medios en el ecosistema. No puedes poner tu cabeza en la arena (y hay mucha por aquí) y quedarte en un silo.

No nos fijamos en lo digital de forma aislada, ya que lo digital forma parte de la vida cotidiana y ya no se puede ver (como se suele hacer en esta región) como un “canal de paso”. Las agencias de hoy brindan consultoría estratégica y ejecución sobre la mejor manera de aprovechar lo digital para la comunicación de una marca; cómo optimizar los puntos de contacto digitales, desarrollar planes de participación estratégica en todos los medios, observar nuevas áreas como redes sociales, búsqueda, virus, dispositivos móviles y web 3.0 para una verdadera integración. Las soluciones de medios de hoy incluyen un enfoque de 360 ??° donde los clientes reciben conocimientos, experiencia y producto final, incluido el desarrollo, diseño, programación y contenido completo.

Pero no se puede olvidar que la vida en una agencia de medios no es todo ceros y unos. En línea y los dispositivos móviles no lo son todo, y al menos aquí en el Medio Oriente, la televisión sigue siendo la regla del dominio. Y ninguna primavera árabe va a cambiar eso, facebook o no facebook. Al final del día, en el mes de Ramadán, el sofá y la televisión son las zonas calientes de la casa. Por lo tanto, aún es clave comprender los canales de medios tradicionales (televisión, radio, periódicos, revistas, actividades al aire libre) y poder decirle al cliente cómo, dónde, por qué y cuándo debe continuar su mensaje.

En primer lugar, las agencias de medios deben comprender las necesidades comerciales de sus clientes, comprender la dinámica del mercado y poder enfocar el mensaje a los consumidores a través de los canales que mejor se relacionan con la audiencia objetivo. Más allá de eso, las agencias de medios brindan eficiencia a sus clientes a través de la planificación de medios y los puntos de negociación, ya que tienen la experiencia específica, el apalancamiento de volumen y, en teoría, ofrecen economías de escala y reducen el costo de transacción por reserva de medios. Eso es lo básico.

Hoy, las agencias de medios lo ayudarán a planificar cómo juega en el espacio de las redes sociales, lo ayudarán a comercializar su marca en las páginas del motor de búsqueda (SEM), pondrán su mensaje dentro de taxis, organizarán eventos, harán envíos por correo a sus puertas. , envíe correos electrónicos, escriba en el cielo o en la playa, haga un blog, publique en Facebook, administre su sitio web, coloque chicas guapas con folletos en un centro comercial y casi cualquier otra forma en que pueda pensar en comunicarse.

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Que hace un consultor de marketing

El marketing digital es un término general que se usa para describir varias formas de marketing que se realizan en línea.

Esto incluye, entre otros, Diseño y Desarrollo Web, Geofencing, optimización de motores de búsqueda (también conocido como SEO) y Medios de pago como Google Adwords, publicidad en Facebook / Instagram y publicidad en video (YouTube).

El marketing digital les permite a las empresas aprovechar diferentes canales en línea para dirigirse mejor a sus clientes y posibles clientes. Reúne todas las últimas herramientas de marketing, tecnología y tendencias, y las utiliza para ayudar a las empresas de todas las formas y tamaños a llegar de manera efectiva a sus clientes y posibles clientes.
Cada canal está diseñado para diferentes audiencias y ofrece varios métodos de focalización.

Por ejemplo, la publicidad en Facebook proporciona la capacidad de dirigirse a personas por demografía, psicografía y comportamientos de navegación en línea. Esencialmente funciona bien para generar conciencia (el usuario nunca supo que esto existía pero podría estar interesado), el interés (el usuario puede haber sabido que existía pero ahora estoy interesado), e incluso el deseo de un producto o servicio. Esto es parte del embudo de marketing.

Google AdWords, por otro lado, puede usarse para encontrar clientes potenciales que buscan comprar AHORA en forma activa en función de sus consultas de búsqueda (búsqueda y publicidad de compras) o simplemente para generar conciencia e interés (anuncios gráficos y de video).

La realidad es que gracias a la nueva tecnología, las personas ahora pasan más tiempo en línea que nunca, si eres una empresa que quiere aprovechar esta nueva clase de publicidad puedes buscar la tutoría de un consultor de marketing para ampliar tu alcance tomando en cuenta que una persona promedio pasa el doble de tiempo en línea que hace 12 años, lo que significa que la forma en que las personas compran productos y servicios ha cambiado. El hecho es que el marketing offline no es tan efectivo como lo fue antes, por lo que el marketing digital se ha convertido en una opción tan popular para muchas marcas.

El marketing efectivo consiste en conectarse con su audiencia en el momento y lugar correctos, hoy que está en línea.

Aproximadamente una cuarta parte de los adultos estadounidenses dicen que están casi constantemente “en línea”.

En general, el 77% de los estadounidenses se conectan a diario a diario. Esa cifra incluye el 26% que se conecta en línea casi constantemente, así como el 43% que dice que se conecta en línea varias veces al día y el 8% que se conecta en línea aproximadamente once al día. Un 11% se conecta en línea varias veces a la semana o menos, mientras que el 11% de los adultos dice que no usa Internet en absoluto.

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Get customers with electronic media

If you have a company and you need to increase your profits (who does not) make use of technology if you do not have it create a web page and social networks if you are not good at this, hire an agency. However before starting choose the service you want to promote well, for example, if you are a dentist choose a service to start, as the teeth whitening in Tijuana and focus on it only, so you can better control your strategy and see if you got the desired result. You need your potential clients to find you quickly when they look for you, so you have to remedy them now! Four tips to start: optimize your SEO on-page for the name of your company and its products (in headlines, descriptions, headers), optimize your social profiles, try to get mentions in other sites and check your profile in Google My Business.
All your competition surpasses you in Google. Being the first one is not always possible … but you need at least to be in a competitive place. If you fail to appear on the front page for the terms that interest you, perhaps the time has come to resort to the SEM.

To err is human … but when it comes to the digital marketing of your brand, it can also be expensive. The important thing is not to be infallible, but to detect in time when you have made a mistake and to correct the course before it is too late. How? To begin, you can take a look at these signs that warn you that you need to improve your marketing.

You do not follow a documented marketing strategy. Are you doing marketing based on what seems most appropriate at all times? If so, you have much to gain by stopping to develop a quarterly or annual plan and establishing a series of regular checks to see if you are achieving your goals. I guarantee you that way you will be much more effective.

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Creativity, The Key To Marketing

Advertisers believe that creative ideas are an accelerator of any kind of business even for dentists in Tijuana. That recognizes more than 75% of the respondents contacted for the report Advertisers and Creative’s talking about Business. This report has been recently published and it analyzes the details of the relationship between the first in order to make the business grow and, with it, the benefits.
In an age of abundance and competition, being identified in the market is one of the biggest challenges that companies have. In a society, increasingly modeled by digital development, capturing attention is key. Digitization multiplied exponentially the number of channels that connected companies with their consumers and fragmented audiences. In this environment, companies have to resort to creative ideas to stand out from their competitors and be identified by their clients.
Traditionally, companies have collaborated with advertising agencies, providing them with appropriate messages to promote their products and services. Now, in a more complex environment, this collaboration must not only be maintained but, if possible, be closer; integrating creativity into the global business strategy and fostering the existence of a creative culture within companies.
But this goes to consolidate the relationship between companies and creatives, as can be seen from the fact that 32.1% of the advertisers surveyed claim their creative agencies more knowledge of the business, while 26.6% of the agencies put the emphasis in the need to improve the relationship between both.
Paradoxically, those who are responsible for appearing positively the benefit line of the profit and loss account usually stay out of marketing decisions. Some decisions in which the creative aspects are critical and that are crucial to achieve the identification of the public and the generation of business. According to the aforementioned survey, when it comes to approving the ideas or campaigns proposed by the creatives, in 56.8% of cases it is the marketing or communication director who is ultimately responsible for the decision and 39.5% are the CEO
The lack of involvement of the main executives in matters so linked to profitability and the future of the company is due, the study notes, to the lack of specific training on their part in the field of communication. This makes them ignore this discipline in favor of others more linked to the operational and financial aspects, which are closer to them.
Precisely, the approach to the managers of the companies communication and creativity is one of the roles before the marketing directors and creatives. The study emphasizes that when working to make communication more effective, it is essential to strengthen relations between advertisers and agencies.

In this sense, it is pertinent to abandon the “client-supplier” relationships and generate a different framework for collaboration. According to the directive of Vodafone Spain, we must abandon the term agency and use the partner. “This relationship of partners is a matter of two and is based on something very simple: deep respect for the experience of the other, mutual empathy and a common goal.”

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Achieve success with the help of your email marketing

Email marketing has already been consolidated in the world of marketing as one of the most effective and reliable tools for communication with potential customers, well used can be the first option in your industry as Via Dental for Dental Implants in Tijuana.

This tool has the great ability to give companies the assurance of achieving excellent results in the campaigns they make since it enjoys an optimal differential between investment and profit.

Another of the primary qualities of the mailing is the total independence that gives to the companies of third parties since they will have the full control of all the actions that they carry out. This does not happen, for example, in the case of social networks, since we can not always access all the information we could obtain by not having total control of the platform.

According to experts, almost 60 percent of professionals in the sector say that email marketing is the safest and most effective communication channel to obtain the sale of a product or service. They also believe that during 2018 it will continue to be one of the leading marketing platforms.

Among the aspects of mail marketing that must be highlighted we find in the first place that, when carrying out a campaign through this medium, we will have the possibility to be much more effective and the ability to overcome the levels of openness thanks to the segmentation, an of the best strategies to achieve the goals set beforehand.

It may seem more comfortable, but many companies fall into the big mistake of sending their emails in bulk to their entire database with the thought that the more people your message reaches, the more significant impact your product will generate. This is not so, and we must discard this thought of the Culture of mail marketing because thanks to segmentation we will exponentially increase our results and we will arrive more concretely at the end user, clearly differentiating us from the standard spam mail.

It is also important to highlight the significant improvement that this medium has had in recent years. At present we can count on a wide range of types of emails thanks to the great versatility offered by the different mass mailing platforms.

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How to choose the ideal floor for your house

One of the most important decisions to move to Baja Rosarito Realty for property for sale in Baja or build a house is the floor, it is something that is not changed every year, so it must be durable, resistant and a color and style that combine with all the decoration. And, although there are endless options in the market, not all of them fit well in the different spaces. Learn to choose the best one.

 

First thing’s first

 

Before you run out to find your flat, answer these questions:

 

How many people will live at home? Will you have pets? It is not the same that you spend alone in slippers to be the entrance area of ​​the 800 thousand people that you invite to your parties.

Is it for indoor or outdoor? Exposure to moisture is not the same inside as outside, you need to consider certain protections to make it last longer.

How easy is it to clean? Do not become a Cinderella on your floor. There are very good options that do not take more than 10 minutes.

 

Basic characteristics of all floors

 

Durability

Resistant to bumps, dents and scratches

Low maintenance

Anti-skid

Easy cleaning

Choose the best

 

Marble or quarry

Ideal for: bathroom, dining room, living room and there are some types for outdoor.

Durability: it is a stone that, well sealed, lasts for years in perfect conditions, but if any part is damaged, it is easy to repair or change it.

Cleaning: simple, wash with soap and carve.

Maintenance: must be polished every two years to be as good as new.

Beware of: oils and fats, as they can stain it and it is very difficult to remove.

 

It suits you if: you want the space to look elegant.

Disadvantage: it is very cold, so it is not recommended in spaces where you want to generate a warm atmosphere.

 

Porcelain

Ideal for: areas of high traffic, such as the entrance and the kitchen. If it is for outdoor, look for one of rough use.

Durability: it does not break easily because it is made with resins and marble powder.

Cleaning: simple, wash only with water, as abrasives and sponges can scratch the material.

Maintenance: does not require constant, it is resistant to stains.

Beware of: use in bathrooms, it is very likely that you slip out of bathing, you will need a good doily.

 

It suits you if: you are looking for new designs, with colors and drawings. There are a thousand options

 

Disadvantage: they are very slippery, especially when wet. It can not be installed by anyone, since its irregular thickness makes the surface of the floor unevenly.

 

Ceramics

Ideal for: small and humid spaces, such as bathrooms and kitchens, as well as in halls and corridors.

Durability: medium, depends on its quality.

Cleaning: medium, it is necessary to clean it constantly with water and soap or with a floor cleaner.

Maintenance: does not require if it is cleaned constantly.

Beware of: dirt, as it stains easily.

 

It suits you if: you want to give a rustic and delicate touch to your space.

 

Disadvantage: they are delicate and if they break can not be repaired, you have to change the whole piece. If you do not choose the right one, they can wear out faster in places with a lot of people or with the weight of objects.

 

Laminate

 

Ideal for: rooms and bedrooms, because it is a warm material and little resistant to constant passage.

Durability: medium, in perfect condition last from 3 to 5 years.

Cleaning: medium, it is necessary to clean it constantly with a dry mop or with a vacuum cleaner. For a deeper cleaning use warm water, a cloth and a cleaner for laminate floors.

Maintenance: every 5 years you have to wax them, because they tend to scrape.

Beware of: the water, if it manages to penetrate between the edges, is unusable.

 

It suits you if: you want a cheaper option than wood, but with the same finish.

 

Disadvantage: as they are an imitation of the wood, you can see half fake. They are not easily repaired and if you install it all together, when one is spoiled you will need to change to-do.

 

Wood

Ideal for: studios, rooms and bedrooms, because it is a thermal material, also do not host bugs. It is ideal if you love to go barefoot!

Durability: high, giving it a good maintenance last for years.

Cleaning: simple, clean with water, two cotton cloths, one dry and one wet.

Maintenance: every year, special oils are used.

Beware of: wax and commercial silicones, as they clog the pore of the wood. Eye with the water.

 

It suits you if: you want your environments to look, feel and live more comfortable and welcoming. It is very important that you hire a professional in the field, as well as verify that the wood is certified.

 

Disadvantage: can be deadly (for wood) if water falls and do not dry immediately, because it can be completely useless. In case of humidity it is necessary to lift a part to let dry and breathe the wood, around 15 days, and then replace it.

 

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How to choose the ideal floor for your house

One of the most important decisions to move to Baja Rosarito Realty for property for sale in Baja or build a house is the floor, it is something that is not changed every year, so it must be durable, resistant and a color and style that combine with all the decoration. And, although there are endless options in the market, not all of them fit well in the different spaces. Learn to choose the best one.

 

First thing’s first

 

Before you run out to find your flat, answer these questions:

 

How many people will live at home? Will you have pets? It is not the same that you spend alone in slippers to be the entrance area of ​​the 800 thousand people that you invite to your parties.

Is it for indoor or outdoor? Exposure to moisture is not the same inside as outside, you need to consider certain protections to make it last longer.

How easy is it to clean? Do not become a Cinderella on your floor. There are very good options that do not take more than 10 minutes.

 

Basic characteristics of all floors

 

Durability

Resistant to bumps, dents and scratches

Low maintenance

Anti-skid

Easy cleaning

Choose the best

 

Marble or quarry

Ideal for: bathroom, dining room, living room and there are some types for outdoor.

Durability: it is a stone that, well sealed, lasts for years in perfect conditions, but if any part is damaged, it is easy to repair or change it.

Cleaning: simple, wash with soap and carve.

Maintenance: must be polished every two years to be as good as new.

Beware of: oils and fats, as they can stain it and it is very difficult to remove.

 

It suits you if: you want the space to look elegant.

Disadvantage: it is very cold, so it is not recommended in spaces where you want to generate a warm atmosphere.

 

Porcelain

Ideal for: areas of high traffic, such as the entrance and the kitchen. If it is for outdoor, look for one of rough use.

Durability: it does not break easily because it is made with resins and marble powder.

Cleaning: simple, wash only with water, as abrasives and sponges can scratch the material.

Maintenance: does not require constant, it is resistant to stains.

Beware of: use in bathrooms, it is very likely that you slip out of bathing, you will need a good doily.

 

It suits you if: you are looking for new designs, with colors and drawings. There are a thousand options

 

Disadvantage: they are very slippery, especially when wet. It can not be installed by anyone, since its irregular thickness makes the surface of the floor unevenly.

 

Ceramics

Ideal for: small and humid spaces, such as bathrooms and kitchens, as well as in halls and corridors.

Durability: medium, depends on its quality.

Cleaning: medium, it is necessary to clean it constantly with water and soap or with a floor cleaner.

Maintenance: does not require if it is cleaned constantly.

Beware of: dirt, as it stains easily.

 

It suits you if: you want to give a rustic and delicate touch to your space.

 

Disadvantage: they are delicate and if they break can not be repaired, you have to change the whole piece. If you do not choose the right one, they can wear out faster in places with a lot of people or with the weight of objects.

 

Laminate

 

Ideal for: rooms and bedrooms, because it is a warm material and little resistant to constant passage.

Durability: medium, in perfect condition last from 3 to 5 years.

Cleaning: medium, it is necessary to clean it constantly with a dry mop or with a vacuum cleaner. For a deeper cleaning use warm water, a cloth and a cleaner for laminate floors.

Maintenance: every 5 years you have to wax them, because they tend to scrape.

Beware of: the water, if it manages to penetrate between the edges, is unusable.

 

It suits you if: you want a cheaper option than wood, but with the same finish.

 

Disadvantage: as they are an imitation of the wood, you can see half fake. They are not easily repaired and if you install it all together, when one is spoiled you will need to change to-do.

 

Wood

Ideal for: studios, rooms and bedrooms, because it is a thermal material, also do not host bugs. It is ideal if you love to go barefoot!

Durability: high, giving it a good maintenance last for years.

Cleaning: simple, clean with water, two cotton cloths, one dry and one wet.

Maintenance: every year, special oils are used.

Beware of: wax and commercial silicones, as they clog the pore of the wood. Eye with the water.

 

It suits you if: you want your environments to look, feel and live more comfortable and welcoming. It is very important that you hire a professional in the field, as well as verify that the wood is certified.

 

Disadvantage: can be deadly (for wood) if water falls and do not dry immediately, because it can be completely useless. In case of humidity it is necessary to lift a part to let dry and breathe the wood, around 15 days, and then replace it.

 

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Blogs De Marketing En Redes Sociales Que Debes Leer

Las redes sociales están en constante cambio, actualización y desarrollo. Continúa cambiando la forma en que recibimos información y está revolucionando la forma en que trabajamos. Hay una cantidad abundante de información en el ciberespacio sobre las redes sociales, pero la pregunta sigue siendo: ¿dónde es el mejor lugar para buscar ayuda en las redes sociales? ¿Qué blogs son los mejores blogs de redes sociales? Si eres una persona muy asidua a leer artículos de blog deberían ser unos que no solo te ayuden a conocer cosas, sino también para informarte de cosas que quieras hacer en el futuro como la ortodoncia en Tijuana que estas proxima a hacerte.

Hay una amplia variedad de recursos para estar al día sobre las tendencias y el desarrollo de las redes sociales. La lista es larga y es más de lo que la mayoría de las personas tienen tiempo para leer o necesitan leer para permanecer en las redes sociales. Hemos reducido nuestra lista a un grupo de blogs que recomendamos para aquellos que deseen mantenerse al día con lo que está sucediendo en el marketing de las redes sociales sin hacer girar sus cabezas. Estos blogs se presentan sin ningún orden en particular e incluyen una combinación de blogs solo para redes sociales y blogs de negocios en general.

1. Examinador de redes sociales
Este blog tiene un gran contenido para introducir a los nuevos usuarios a todos los diferentes sitios de redes sociales. Social Media Examiner ayuda a mantenerse al tanto de las tendencias y las últimas noticias sobre cualquier cambio en los canales de las redes sociales.

2. Buffer Social
Soy un ávido fanático de la aplicación Buffer y la usamos religiosamente como parte de nuestro arsenal de herramientas de redes sociales. Y esta empresa practica lo que predican con su marketing de contenidos. Su blog está lleno de excelentes consejos, consejos útiles y estrategias para ayudar a cualquier empresa a tener éxito en el marketing de redes sociales.

3. Marketing Tech Blog
Este blog combina la tecnología en constante cambio y el mundo de las redes sociales. Aprenda cómo la tecnología y las redes sociales trabajan juntas para ser más efectivas en marketing.

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Why may you need Search Engine Optimization?

If you have a website or blog and you want to attract targeted web traffic, then you need to have a search engine optimization (SEO) plan of KatRank SEO Agency. This article will take a look at some of the reasons that SEO is a must-have for website owners. A proper SEO plan means you can attract targeted customers, promote your business 24/7 and then measure the results. Once you have read this article you will never doubt the benefits of search engine optimization.

1. Targeted Traffic

One of the best benefits of search engine optimization is that you can attract targeted customers that are ready to buy. The fact that this is targeted traffic is the most important. No one would complain about a general increase in web traffic, but how much more valuable would that traffic be if it were targeted? If you sell WordPress themes and random traffic comes to your site, how much is that worth? Now, how about if your SEO plan got you to the top of Google for “WordPress Themes”? Then you not only have traffic, you have targeted visitors that have searched for your product. That is the beauty of SEO, you can attract the people who want what you have to offer!

2. Promotes Your Business 24/7

Would you like to wake up to find you made sales and money while you slept? Who wouldn’t? This is another great benefit of search engine optimization. When you have your website ranking in the search engines for your keywords of choice, they rank for those 24 hours a day, 7 days a week. You can’t find a salesperson that offers that kind of hours. When your site follows a proper SEO plan, it will produce leads and sales for you constantly. There are no overtime costs to worry about, no regular business hours either. Your site will be able to generate money for you at any hour of the day or night. It is equivalent to having a radio or TV spot run all day long.

3. Measurable Results

If you have ever done a marketing campaign that consisted of flyers or postcards etc… you know it is tough to measure your results. This is frustrating because then it is hard to figure out what your Return On Investment (ROI) is. There are no such problems with search engine optimization. You can easily monitor your web traffic and find out where it is coming from. You can also do your own Google searches and see where your website ranks for certain keywords. If you are getting targeted traffic from your search terms, then you know your campaign was a success.

Now that you have seen these three reasons there is no way you can deny the power of search engine optimization. You need to optimize your website so that you receive targeted traffic, promote your business 24/7 and track your results easily. The sooner you take on search engine optimization means the sooner you will reap the benefits!

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A marketing plan with advancement

With the mind set on improving the profitability of the pharmacy, Asefarma has developed a marketing plan for pharmacies. This one establishes a calendar of campaigns that will help the owner to organize his own promotional plan, which will allow him to publicize his positioning from the outside to the counter and, in this way, to be able to attract the client through marketing input to throughout this first semester of the year.

Apharmacy with a strategic vision must seek differentiation and enhance those other elements that help to attract, retain and retain customers. For this, having a marketing plan is a good method, as it will bring dynamism to our health space through campaigns that will help to set growth targets in billing or rotation of a category and, therefore, the profitability while we cover satisfactorily the needs of our client. In all your projects your personal appearance and your presentation must be a point that you take into account, if you need it you can make cosmetic dentistry in tijuana, your teeth will appreciate it

In this sense, planning is essential and having said plan in writing so that the team is aware of it, avoiding “that the campaigns we offer in the pharmacy are not improvised”. And it is that improvisation “propitiates that the results will not be as good as if, on the contrary, the actions are planned beforehand and some objectives and a budget are established,” he points out.

Likewise, “it is positive, prepare the plan of campaigns and promotions in advance, at least for the first semester of the year, establishing the subject to be treated for months,” says Ruiz. “We must take into account seasonal changes, as well as the increase of certain consultations to the pharmacy at certain times, seeking to provide the ideal response that satisfies our patient, with the appropriate advice or product,” he says.

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Employers and their work risk premium statement

The Mexican Association of Public Accountants invited all employers who are registered with Social Security to present their declaration of the work risk premium, since they have a limit of the last day of February, and no to present it, could be creditors to fines and sanctions.

“It is very important to get the necessary information in the IMSS, so that the statement is presented correctly, because this affects the determination of the quotas in the risk of work for what is the exercise from the month March,.

He indicated that there are five classes of work risks, construction companies, which have more risks in their operation, are class 5, and the other extreme, in class 1, are the administrative issues, law firms or lawyers, who are always in their offices like dentists in Tijuana are always paying attention to their clients.

He mentioned that in the case of not having had accidents, or these have not been closed administratively within the fiscal year, can reduce the risk premium for work, and thereby also decreases the contribution of social security in the payment to be made by part of the companies, hence the importance of presenting this obligation.

“We as a College of professionals always invite companies to do it correctly because part of what this entails is support and how the worker is covered, and if a worker has a Class 5 risk class, it must be recognized as such because from there come the compensation for them, “he said.

In this regard, he specified that each employee should be classified with the correct activity, according to the activities they carry out, so as not to affect workers with the corresponding compensation, as well as to avoid problems with the IMSS in matters of reclassification.

On the other hand, José  indicated that they are still offering training courses on the subject of the new version of the Digital Tax Receipt for Internet, as there are still a large number of professionals who still have doubts with this new form of billing.

Among the main doubts that have been expressed by the accountants are when a payment is considered in partialities or when it is a payment in a single exhibition and the moments of tax causation, among other questions that must be analyzed thoroughly so that they do not generate repercussions from the fiscal point of view.