It is said that a picture is worth more than a thousand words, but the truth is that a video can multiply the chances of a message reaching users more clearly than a text and a specific photograph. Among many ways to make a video, those that are animated have an additional plus for the type of editing, typography and good graphic representation.
The data does not fail at all. It is said that by 2019 the video will have up to 80% of all traffic, compared to 67% in 2014. So for this simple reason, you must choose to make a high-quality animated video to increase the chances of specifying sales. If you know little about the subject, then we will give you 3 keys so you know how to implement this digital marketing strategy in favor of your business or company, for example some clinics of weight loss surgery Tijuana have seen the success of the videos in their sales, because a video explaining the surgery or a recommendation video by a patient who already had the surgery is worth more than all the information you can give in writing.
The first seconds
All the content of the video must be really optimized, but it is essential that the first 15 seconds produce that spark that makes the user not separate and go to another publication. The video must have a good visual appearance, elegance when speaking, more images than text and above all quality information that goes to the point. The content that contributes an added value can satisfy the need of the person, at the same time as it clarifies the doubts and defines some trend of effective purchase.
Encourages the user to buy what they are seeing
An excellent animated video can help you finalize a purchase of your company or business. If you offer quality features and specifications, it does not take 45 seconds to explain something that could be explained in 15 and with some images, you can specify more than one purchase of the product or service you are offering. Focus on the needs of the user and how to do to satisfy them to the point of beating the competition.
Make sure the user shares the video
Last but not least we have that attractive animated video can be shared by the user on their social networks if we really observe that there is something special about it. To stand out from the heap is another key that must not be missing when executing a strategy like the one commented recently.