The main element to be able to carry out marketing for any hotel company is to have a well defined Corporate Image. In the case of the Rocky Point Mexico hotels or any other company that is in charge of offering the lodging service, they must understand that it is necessary to combine marketing with Corporate Image. In the case of the Rocky Point Mexico hotels or any other company that is in charge of offering the lodging service, they must understand that it is necessary to combine marketing with Corporate Image.
To develop a branding that has an impact on the public’s mind, it is necessary to create an identity that has enough effect on attracting people’s attention. This is achieved through the company’s values and history. When the image is handled from emotional concepts, it will allow the public to feel connected in a certain way with the hotel, that is why it is always trying to involve feelings so that the connection towards the company is higher.
Strong branding is one that is composed of an effective corporate image. For the hotel company to be able to develop it correctly, it must be taken into account:
The values of the hotel
The values refer to the hotel’s commitment to society. Internally, it emphasizes the bases with which the work team will work. If carried out correctly, it can mean a powerful differentiator that will allow the company to distinguish itself within its competition. Let’s remember that the hotel industry is one of the sectors that have more competition in the market.
It can be said that values are the element by which the company is composed, which, if developed concretely, will allow the hotel company to have a unique personality in which diverse elements will be formed thanks to the essence of values.
Because the hotel revolves around a created personality, it also has to be its audience as not everyone will fall into the category in which the concept of the hotel company is being developed. By having a target client, you allow all strategies to focus on that set of people who are likely to have the most significant impact of staying inside the facility. Or use their facilities for other activities.
Style and proper language
Once the values and target audience have been established, you will be able to have a notion of the form and language with which the hotel is going to communicate. Everything must be related so that it is consistent with what is being offered. The messages issued by the company must follow the established language to affect the public. Likewise, marketing and advertising methods must be based on these two concepts.
Once the basic concepts of branding are established, the visual image of the hotel company must be developed, which will allow the formation of the business, and the recognition in public. Branding can have a more significant impact on the audience through strategies that favor the speed of interaction between the client and the brand:
- Mobile Device Applications
- Presence in social networks
- Communication between the public
- Formation of a website
- Use of social networks
The impact of well-planned branding and development can generate a very remarkable presence in the market as competitive as it is in the hosting industry.